Nov
22
2009
0

ADDvantage® now makes it simple to understand how flat fee listing works by watching our flat fee MLS videos

Tampa Bay by-owners are saving money by listing flat fee MLS…ADDvantage® now makes it simple to understand how flat fee listing works by watching our flat fee MLS videos.

727-942-2929

site: www.getmoreoffers.com

By owners in Florida are choosing ADDvantage® to list flat fee in the MLS because homeowners need every advantage when selling in today’s price driven real estate market as every penny counts these days!

ADDvantage® is a Florida based flat fee MLS listing service and we are direct members of 28 Florida Realtor associations from Tampa, St. Pete, Clearwater, Orlando, Florida Keys, Marco Island, Ocala, Jacksonville, Gainesville, Tallahassee, The Pan Handle, Bradenton, Naples, Ft. Myers, Ft. Lauderdale, Boca and just about every small city in between.

Flat fee MLS is growing in popularity because it saves sellers 50% in commissions without sacrificing service. We offer so much service at ADDvantage® and superior Internet marketing that it makes perfect sense to list your Florida home with the company that has earned your business.

In today’s price driven and Internet based market, sellers need an advantage when competing against short sales and REO/ bank owed properties. Things might not improve for at least 5 years. Lower sales commissions would be an excellent start and ADDvantage® will finish the job…Take a look at our Florida flat fee MLS sales statistics!

When listing flat fee MLS, Tampa by-owners only offer a commission to buyer’s agents. Our fee for a basic 9 month flat fee listing is $349 which includes a listing in GTAR, Mid-Florida Regional or Pasco Pinellas MLS. There is an advantage if you list through Mid-Florida MLS as that MLS is a conglomerate of MLS boards from Orlando to Tampa Bay and down to Venice.

With flat fee service, there is no binding contract, (view flat fee MLS listing agreement) you can cancel anytime with no fee or penalty and sell it yourself, by-owner, without having to pay any commission.

We also provide Internet marketing on hundreds of sites such as AOL, MSN, Homes.com, Realtor.com, Craigslist, getmoreoffers, Yahoo, the Bargain Network and many more.

Listing flat fee in the MLS with ADDvantage® is smart because it not only saves by-owners 50% in commissions but in this price driven market, the lower you list your property the more showings you will receive and ultimately more offers…our name is true as we do GetMoreOffers.com.

Our service commitment to our sellers makes ADDvantage® your best choice in Florida to list flat fee in the MLS. Our live phone support starts each day at 8:00am and ends at 8:00pm, 7 days a week. We are the only Florida discount real estate company or full-service to do this. ADDvantage® does this because we understand real estate is a sales business where each call is important to us as it could be your sale. We have done crazy phone support for six years now and continue to do so. We enjoy the best reputation in Florida of any full-service or discount real estate company because of it. When Realtors see our name they know what to expect when they call for us for showing instructions…Real-time live support 7 days a week!

We also give more control to every aspect of your listing because each seller has their own seller control panel.…So changing price, commissions, increasing marketing by using Street Smart ADDvantage® Realtor Eblast is all seamless, 100% on-line and electronic. No faxes, just clicks.

Even Realtors trust ADDvantage® to list their client’s listings when they need MLS coverage outside their primary MLS area because we cover the entire state. Home owners, investors, builders and REO all use ADDvantage®.

 

Contact us:

727-942-2929

site: www.getmoreoffers.com

Aug
15
2009
0

Pricing expertise to all my flat fee MLS Tampa clients on a daily basis

Nothing could be more important that pricing your Tampa Home accurately. Price it wrong and the buyers and Realtors will just ignore your listing or show it only as a comparison to buy another property.

I offer my clients free professional price coaching to help establish the right price for your Tampa home…That is, of course, if you need pricing help. Some sellers know where to price their property.

I am Keith Gordon and broker for Tampa Bay based ADDvantage® Real Estate Services. I am a flat fee MLS listing broker, a full-service broker and a member of GTAR and Mid-Florida Regional MLS as well as another 25 Florida boards.

I am passing my pricing expertise to all my flat fee MLS Tampa clients on a daily basis. I have developed a technique that is working to well in Tampa to sell our homes faster. I believe my pricing strategies will result in the maximum price for your home or condo. I recommend using my hybrid flat fee MLS listing plan called ADDvantage Success™ to accomplish this. This plan is like full-service but you pay only $699 upfront and $699 at close instead of a 3% listing commission.

Here’s how ADDvantage Success™ works. First, I (we) establish an MLS list price or just consult with you on the price that you have already determined. Once we list your home in the MLS, I assist you in fine tuning your price so we can achieve the maximum amount of Realtor showings.

Once the Realtors are showing your property on a regular basis, our feedback system collects valuable feedback information from Realtors after each showing. We use the feedback to adjust the price within range of buyers’ expectations. When unacceptable offers come, we use this price data as reference points. Our goal to find the sales price where buyers and Realtors want to make an offer. This strategy works because Realtors love to sell well-priced homes and earn the offered commission. Because appraisals are coming in low, you need a sale at a price that is within reach of an appraisal as well.

In a buyers market, I parallel leaving too much room to negotiate in your listing price to fishing for grouper in a lake. What a waste of time! My pricing methodology works well because once the sales price is refined to a point where we are confident we can get a buyer, I coach the buyer’s agents to bring their offers in at full-price. This works for them too because it gives them a defined mission.

My experience with Realtors (I am one too) and pricing homes in Florida runs deep as I have worked along side many sellers, buyers and Realtors in many different Florida cities for 27 years. When sellers use our concierge flat fee MLS listing plan ADDvantage Success™, it allows me negotiate for the sellers right through closing.

It also helps the buyer’s agents because they can close the deal faster. I also save the Realtor from wasting their time writing up low ball offers.

Part of my approach is to make the buyer’s agents trust me. They want to trust me because I help them bring their buyer to a price that my seller is willing to accept. It’s just a matter of time until some Realtor convinces some buyer that this home is a good value at the “listed price.” The Realtor doesn’t want to miss the deal either.

His technique saves time on the market and gets the job done faster. In the past five years, not one seller that I have worked with has made a mistake selling. Prices have been lower every month since 2005. Sellers want to sell and buyers want to buy but deals only get done at or near market values.

The flat fee MLS listing plan that I recommend to achieve this goal is ADDvantage Success™. It allows me to engage the Realtors and help the seller at a “full-service” level. I handle all Realtor calls, appointment setting, contract negotiations, inspections, issues and close the deal at your title company of choice.

ADDvantage Success™ is our most aggressive and success flat fee MLS plan in Florida. The cost is $699 upfront and $699 at close. Because our agents help sell the home as well, if we find the buyer, we waive the $699 at close fee.

Our program called “Agent Activate®” also helps you sell faster because we have the best qualified local agents working with us. The seller only pays one commission with ADDvantage Success usually 3%.

Call any time for questions or visit our ADDvantage Success™ website. ADDvantage Success™ is the way real estate should be…One commission for the buyer’s agent, great Internet marketing and hands on coaching.

1-877-232-9695    1-727 942 2929

Ps…we also have flat fee MLS listing plans starting at $179.

Jun
13
2009
0

Why our reputation we have built over the past 5 years helps you get more Realtors® showings

The past 5 years, 12 hours a day, 7 days a week our company has answered our phone “live” servicing Tampa Realtors ®that have called ADDvantage® seeking showing instructions on our flat fee MLS listed properties. 

Our business approach has earned ADDvantage® of Florida a reputation with Realtors® that is impeccable. When they see our name in the MLS as the listing agent they remember us as the company that is always available. 

Our reputation adds value to all those Tampa by owners that choose to list flat fee with us. The reputation of the flat fee MLS service dictates how many Realtor® showings you will receive. 

Most flat fee MLS listing services in Florida answer their phone haphazardly and as a result have a bad reputation with full-service buyer’s agents. If they see a listing from a company that has dis-serviced them, they will most likely pass over it. 

Truth is full-service Realtors® don’t love discount MLS brokers because they see us as competition for listing. We don’t charge a listing commission which saves the by owner seller at least 50%. If Realtors® don’t love us, than we better do a good job making friends by servicing them. We have done that from 8:00am-8:00pm 7 days a week for 5 years in a row. We also blend in as a full-service real estate company as well because we do more than just “traditional” self-represented flat fee MLS listings at ADDvantage®. 

About 50% of our listing at ADDvantage® are hybrid-flat-fee-MLS listings where we represent the seller. We offer 2 such plans, one called ADDvantage Plus™ and the other ADDvantage Success™. The only difference between these 2 plans is with “Plus” the seller keeps all unrepresented buyer leads in an effort to sell the home themselves and pay no commission and with “Success” our local agents work all unrepresented buyers in an attempt to sell the home. With either plan, the seller only pays one buyer’s agent commission. With “Sucess”, the only question is who will be representing the buyer, our agent or an outside agent. 

Another consideration is ADDvantage Plus™ and ADDvantage Success™ listing are imputed into the MLS as “Exclusive Right of Sale Listings” which are the same as any full-service listing. Not Exclusive Agency” which is the listing type of our basic flat fee MLS plan MLS ADDvantage® which costs $349 and all other flat fee or limited service listings. 

“Plus” and “Success” listing improve our overall image in the real estate community because these listing mimic full-service listings in that we take all calls, schedule all showings and negotiate all offers right through closing. This saves 50% in commissions or teh seller possibly pays none with “Plus.” 

List your Tampa home with the company that has earned the trust of Tampa Bay Realtors, ADDvantage®.

727-942-2929

May
28
2009
0

Should you list your Tampa home with just any flat fee MLS broker?

Is selling a home using flat fee MLS just a matter of finding the cheapest flat fee MLS website and off you go?

Did you know that 90% of the websites that you see are NOT even members of GTAR (Greater Tampa Association of Realtors) or MFR (Mid-Florida Regional MLS).

Do you know that 99% of all flat fee MLS services in Florida do not offer live 8:00am-8:00pm phone support? You might say, who needs this type of service anyway because all calls come to me!

I am Keith Gordon, broker for flat fee MLS Tampa firm ADDvantage®. There’s a reason why we are the most respected and trusted flat fee MLS listing firm in Tampa and it starts with three things we do better than anyone else. 

1) Buyer leads and how they are handled is one area that Tampa sellers do not fully understand. Our policy with regard to buyer leads from Realtor.com and other sites has been effective since we started ADDvantage® in 2005. Once a buyer lead finds its way to ADDvantage®, it is promptly forwarded to our sellers in real time 7 days a week from 8:00am-8:00pm. Over a typical week, we handle over 300 calls from buyers and Realtors®. On a typical weekend, we handle over 40 calls. This level of service is unheard of in the real estate industry. Between these hours, all calls and emails are handled “live” by one of our ADDvantage® staff members. Each email or call is transcribes into an email and forwarded to you. Our relentless attention to this and other important details has earned ADDvantage® the best reputation in all Florida for delivering the most reliable and trusted flat fee MLS service.

2) The next often misunderstood part of listing flat fee in the MLS is Realtor.com and IDX. Most Tampa by owners do not fully understand Realtor.com and IDX feeds and why should they. The fact is Realtor.com does not allow any seller contact information or the word “FSBO” to be published. Only the listing broker’s phone number and name can appear. Every Realtor® website such as c21, ColdwellBanker.com and remax.com receive their MLS listing data directly from Realtor.com through the IDX feed. Sellers, therefore, must implicitly trust their flat fee MLS broker to professionally handle buyer leads and calls that come to the broker.

3) Another area that concerns many sellers is “Offers.” Sellers would prefer their offers from Realtors® to going directly to them and not through the flat fee broker. At ADDvantage®, we facilitate all offers by forwarding them directly to our sellers from 8:00am-8:00pm 7 days. We then call and notify each seller when an offer has been forwarded by email. In our 5 years of being in business we have never mishandled an offer or lost a deal because of our incompetence. Most offers do come through ADDvantage® as Realtors® often stand by industry protocol and prefer that the “listing broker” initially receive the offer and then forward the offer to the “self-represented” seller. Once the seller has the offer, the buyer’s agent and seller negotiate the offer to its conclusion. By the way, it is clearly stated in the MLS to call seller directly for all showings and the seller’s phone number is published.

Trust remains an issue when money is involved. Tampa home owners that do choose ADDvantage® to sell using flat fee MLS will soon believe it is possible to trust a flat rate MLS service, receive excellent service and still save 50% on the cost of selling a home vs. a traditional listing. Many of our sellers (27%) pay no commission at all because they have sold without a Realtor®. ADDvantage® has earned our reputation as Tampa’s most trusted and hardest working flat fee MLS broker because we consistently deliver more offers, more buyer leads and Realtor® feedback on each showings. We offer this level of service 7 days a week from 8:00am-8:00pm for 5 years in a row.

We offer 5 flat fee MLS plans. This blog was focused on our standard “self-representation” flat fee MLS plan called MLS ADDvantage®. But, we also offer 2 flat fee plans that are very similar to full-service in that we handle all calls and negotiate all offers right through closing. These 2 plans are called ADDvantage Success™ and ADDvantage Plus™. The only difference between them is with ADDvantage Success™, our local agents have the right to sell your home using the buyer leads that come our way while ADDvantage Plus™ is “contract-to-close representation” while the seller retains all buyer leads. If you have questions about which flat rate plan is best suited for you, call us anytime 1-877-232-9695 or visit our website at getmoreoffers.com.

 

 

Apr
20
2009
0

ADDvantage Success™ is a unique blend of all our best features we have ever offered into one simple, yet effective, flat fee listing plan

ADDvantage® is a Tampa’s By Owner, Flat Fee MLS, semi full-service and full-service real estate brokerage firm.

We have always pioneered the way to innovation in discount real estate. Our newest plan is called ADDvantage Success™.

ADDvantage Success™ is a unique blend of all our best features we have ever offered into one simple, yet effective, flat fee listing plan…And, you pay a low upfront flat rate price of $499.

Our Internet marketing package and service commitment is second to none…And, you only offer a commission to the buyer’s agent…NO LISTING COMMISSION!

ADDvantage Success™ brings the best of flat fee MLS and full service together. We offer powerful Internet marketing and we will post your listing on important sites such as Homes.com, Realtor.com, Zillow, MSN, Yahoo, Craigslist, Vast, Zillow, AOL, RSS feeds, IDX feeds and Oodle…Plus 100’s more sites that will you get more exposure and sell faster.

 

Highlights of ADDvantage Success™

  • 9 month MLS listing in the Mid Florida Regional MLS or Greater Tampa Association of Realtors. You can cancel anytime with no fee, complications or strings attached.
  • Agent Assure®…Because we answer our phone at ADDvantage® 7 days a week from 8:00am-8:00pm, you’ll never miss a Realtor® showing request. Agent Assure® is our concierge showing service where we schedule and confirm all showings for you so there is no need to speak with a Realtor®. Your customized showing instructions will be given to Realtors® and an email will be sent for your records. Agent Assure® is more professional than the seller scheduling the appointment. ($199 value, free with ADDvantage Success™)
  • Feedback. Everyone wants to receive feedback from Realtors®. Our system automatically sends an email to each Realtor® 2 hours after they show requesting feedback and you’ll receive a copy by email. ($99 value, free with ADDvantage Success™)
  • Agent Activate®…Local knowledge helps you sell faster and at a higher price. Our local Tampa agents know your home. They will act quickly to show and sell your home. If one of our agents is successful, we will REFUND the ADDvantage Success™ $499 up front fee at closing. Our Agent Activate® service ensures our best Tampa agents or local affiliates will work diligently with each buyer prospect. You pay only the offered buyer’s agent commission which is the same commission you are offering any agent (which is typically 3%). There is no listing commission. If our agent sells your home, they’ll work out all the details from contract to closing. We will pre-qualify buyers, show your home, write the offer as transaction brokers, negotiate the offer, work through and handle the inspection and inspection related negotiating, if any. As well…Assist with financing, work with your title company of choice or real estate attorney and complete the closing in a fast professional manor. Having an agent assist with negotiations often results in a higher sales price for you and less hassles.
  • Broker Assist… Advice 7 days a week. Most offers will come from outside buyer’s agents, not from an ADDvantage® agent. If this occurs, our broker will consult, advise, review the contract, check for missing documents and assist in closing the transaction. Realtors® prefer our “broker Assist” over dealing directly with the seller because this facilitates their offer and enhances their changes of getting a deal done. There will be a transaction fee of $395 at close if this occurs. (A $799 value)
  • Street Smart ADDvantage®…The most effective Realtor® eblast in Florida. Since 2005, ADDvantage® has been emailing Tampa Realtors® our high commission properties. The Street Smart ADDvantage® eblast is now the best read Realtor-to-Realtor email in Florida. It is reserved for those sellers offering a 4% or greater buyer’s agent commission. Every two weeks, our system sends most Tampa Realtors® that work or live within 35 miles of your property a copy of the Street Smart ADDvantage® report. (A $599 value, free with ADDvantage Success™)
  • An Exclusive Right of Sale Listing in MLS…Better than Exclusive Agency. At times, limited service listing (a.k.a “flat fee MLS”) are not shown because Realtors® possibly consider them more work as compared with full-service. While illegal to do so, this does happen. But, the cost savings to sellers from listing flat fee far outweighs any possible lost showings. But, with ADDvantage Success™, we have solved this dilemma by using an Exclusive Right of Sale Listing, NOT an Exclusive Agency (limited service).
  • Realtor.com Showcase…25 Pictures on Realtor.com. The best listing in Realtor.com is a “showcase” listing.” This upgrade will allow for a 2400 character property description and 25 pictures. If you have a Virtual Tour, it will be posted there as well…And, on getmoreoffers.com and Homes.com. ($49 value, free with ADDvantage Success™)
Mar
01
2009
0

Since February 10, buyers are everywhere….Is this a turning point for Tampa and the rest of Florida?

ADDvantage® has been offering discount real estate MLS listings, “flat fee MLS,” in Florida since 2005. We have consistently held over 250 flat fee MLS listings in various Florida MLS boards so we have an excellent pulse on the entire Florida real estate market.

The call volume this past 3 weeks has exceeded any other point in time by 200%. These callers are unrepresented buyers, Realtors® requesting showing instructions and sellers asking questions about our flat fee MLS listing services.

While this spike in interest does not mean we have seen the bottom of the real estate market, nor does it mean prices will rise, but rather it means the perception held buy buyers is that real estate in Florida is a bargain…And, they are correct!

If you don’t need to sell now, it would be better to wait until 2012 or 2013 as prices should be higher by then. But, of course, if you need to sell now, do it and re-buy later this year or next and catch the next wave up in prices.

If you have to sell now, try to sell by owner using flat fee MLS marketing. When you list in the MLS flat fee with ADDvantage®, you have a 23% chance of selling by owner and a 77% chance of being sold through a Tampa Bay Realtor®. The reason so many by owners sell with no Realtor® involved at ADDvantage® is because we give all buyer leads (ones with no Realtor® attached…Leads from sources such as Realtor.com, Homes.com and our site getmoreoffers.com) to you.

Buyer leads are very valuable. Not all flat fee MLS listing services in Florida do this. You MUST read their listing agreement carefully.

We offer 4 flat fee MLS listings plans that enable you to pay just the buyer’s agent commission (no listing commission). Our basic plan is $349…Your phone number will be published in the MLS, not in Realtor.com (no seller info allowed) and this is our most popular “self-represented” way to sell.

The next level up is Street Smart ADDvantage®. To use the plan, the buyer’s agent commission must be 4% or greater. This plan is based around offering a higher-than-average buyer agent commission. We get the message to the Realtors® through an eblast system we developed in 2005. It sends emails to all Tampa Realtors within 35 miles of your property twice per month. This Realtor® eblast marketing is very successful. Realtors® read it because it’s all about the money. When they click your link in the email, they are directed right to your flat fee MLS listing at getmoreoffers.com. Our website tracks all hits so you will see the results. Street Smart ADDvantage® is $599 and includes Realtor.com showcase and World Properties.

The top plan at ADDvantage® is ADDvantage Plus™. It is $799 and $500 at close. This is not your average bargain…It is truly the best value of any real estate service in Florida. It comes with 100% contract-to-close representation from me (26 years experience), Agent Assure® (where we answer all calls for you and schedule all showings), Street Smart ADDvantage® (if you offer 4% buyer’s agent commission), Realtor.com Showcase, World Properties, Homes.com premium and a metal custom yard sign. All you do is show the home or set a lock box.

ADDvantage’s slogan is “Real Estate By Your Rules®” for a reason…We are all about the seller…And, we are the only real estate company in Tampa that answers their phone 7 days a week 8:00am-8:00pm.

1-877-232-9695 or 727-942-2929

Feb
11
2009
0

Is March the best time to list my Tampa home flat fee MLS?

I am Keith Gordon, broker for Tampa flat fee MLS listing service ADDvantage®. This time of year the most popular question asked by sellers is when is the best time to list in the MLS? You want your MLS listing to be seen as “fresh” to the Realtors® but you don’t want to miss showing opportunities. The best answer to this question is “sellers have no control over when your buyer is going make you that offer that creates a deal.”

Like fishing, if you have no bait in the water you have no chance of catching your dinner. At ADDvantage®, we believe the best time to market your Tampa is everyday. Buyers will find their way through our endless array of Internet Marketing in google, craigslist, Vast, Homes.com, Realtor.com, MSN, AOL, Trulia and hundreds more sites.

Once the buyer prospect finds your home, we guarantee we will not miss an email request for a showing or a phone call. ADDvantage® is the only Florida discount MLS broker that answers their phone 12 hours a day 7 days a week. For that matter, no real estate company offers our level of phone support.

We have answered over 3,107 calls live over the past 12 months for our flat fee MLS Florida clients and 1,047 of those calls were answered after-hours. If the call can be converted into a showing, ADDvantage® will do it. We sell more Tampa homes as a result.

Unlike other industries where sales people are held accountable by their managers, Realtors® have no managers. They are 100% independent contractors. If they don’t answer their phone, the seller client misses a showing and they’ll never know it. This will never happen at ADDvantage®.

We have been through challenging markets since 2006. 2009 is no different. We are selling 26% of our Tampa flat fee MLS listed homes with an average “days on market” of 117 days.

This result would not be possible without our 8:00am-8:00pm 7 day a week live support.

List flat fee with the most reliable discount MLS broker in Florida…ADDvantage®.

1-877-232-9695 or 727-942-2929.

Dec
04
2008
1

Flat Fee MLS Tampa Home Warranty Offers By Owners Free Marketing

ADDvantage, a Tampa based flat fee MLS listing service, now offers by owner MLS sellers home warranties through Old Republic.

Listing in the MLS flat fee is growing more popular every day and ADDvantage is leading the way to create new marketing ideas that help sell listings faster. By offering a home warranty to buyers, a flat fee MLS Tampa homeowner will garner more attention to their MLS listing without paying for the home warranty premium until that property closes. The cost is about $400.

This is one of those situations where it is better to reap the benefits now for an item that you will likely be paying for anyway in the future. That is of course, if you sell. And if you don’t, it’s free!

Most buyer’s agents in Tampa will request that the seller purchase a home warranty and make this request when they presenting an offer. By advertising in the MLS and other FSBO websites that your home comes with a warranty, it conveys the message that your home has more value.

According to a Gallup poll, 79% of both buyers and sellers rate home warranties as one of the most important considerations when buying or selling a home.

The ADDvantage Real Estate Network offers 4 flat fee MLS listing plans in Tampa.

Call us anytime…We are here 8:00am-8:00pm 7 days a week. 1-877-232-9695.

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Nov
16
2008
0

Is it Important to List in the MLS with Tampa Flat Fee MLS Listing Service That Guarantees to Answer Their Phone 7 days a week?

If 2,900 Realtor calls or buyers requests for showings went unanswered over a period of 12 months would that hurt your chances of selling your Tampa home?

At ADDvantage, we have answered 2,900 calls live over the past year for our Florida flat fee MLS clients. 1,000 of these calls have come after-hours. Every single call was handled professionally, recorded in our seller’s account, an email sent to our seller, a link sent to the interested party to your Tampa MLS listing at ADDvantage and a detailed description of the call was included in that email.

If the caller was a Realtor, we get their Florida real estate license number confirming they are truly Realtors and send them permission by email to deal directly with you. We include your phone numbers just in case they miss place them. If a seller chooses ADDvantage Plus, our contract-to-close plan, we do not send permission to Realtors to deal with the seller because we represent sellers in this hybrid-full-service flat fee plan.

This 8:00am-8:00pm 7 days a week phone concierge service at ADDvantage is guaranteed in our ADDvantage flat fee MLS Listing Agreement. It is a part of our service commitment to all our flat fee MLS sellers. This is also one of the reasons why we charge a bit more for a listing in the MLS with ADDvantage.

Paying attention to the phone ethic is a critical detail to being successful selling by owner MLS in Florida. The flat fee MLS broker is the gatekeeper of sales leads for the by owner MLS seller. I know that most flat fee websites say all leads and calls comes right to you so having great phone support is unnecessary. Well, they are misleading the public because they can’t and won’t commit to any posted or guaranteed hours of phone support. Truth…flat fee MLS seller’s phone numbers are published in the MLS under Realtor remarks. But, the listing broker of record (ADDvantage or whoever is listing the property in the MLS) phone number is also listed in the MLS. Since 1913, Realtors, by a code of ethics, have always called this listing broker to get showing instructions and negotiate all offers. Realtors, by this same code, cannot deal directly with the seller without the expressed permission from the listing broker. This is why the listing broker receives so many calls from Realtors. It is also the reason why ADDvantage gives Realtors our expressed permission in an email that they can deal directly with our seller clients.

In Realtor.com, the biggest real estate website in the word, the sellers contact information is not permitted. All these buyer leads go to the listing broker. Make sure the listing agreement that you sign with a flat fee broker clearly states that all buyer leads belong to the seller, not the broker.

When you list flat rate MLS through ADDvantage, all buyer leads are yours to work so you can sell ‘by owner’ and not pay any commission. If a Realtor sells your home, you pay just that Realtor a commission which you establish during the sign up process. Typically, flat fee MLS sellers offer between 2-3%.

Some by owner MLS sellers offer more commissions to Realtors (buyer agents) to garner more attention. We offer a flat fee listing program called Street Smart ADDvantage that sends 12,000 emails to all Tampa Bay Realtors twice a month informing them of your higher than average commission. The Street Smart ADDvantage eblast is Florida best-read Realtor-to-Realtor email.

Our basic flat fee MLS listing program is $349 for a 9 month listing in any Florida MLS. Street Smart ADDvantage at $599 and ADDvantage Plus cost $799 and $500 at close. ADDvantage Plus, our contract-to-close plan, includes Street Smart Eblast marketing as long as you offer a 4% buyer’s agent commission.

 

Call us anytime, 1-877-232-9695

Nov
13
2008
0

ADDvantagePlus Flat Fee MLS Gets 5 Homes Sold in 3 Days in Orlando, Tampa and Miami

The Florida market is alive again with Realtors and buyers. October was the perfect storm of credit crunch, elections and general uncertainty. Now, the weather is clear and buyers are taking advantage of excellent pricing, low interest rates and short sales are old news.

 

ADDvantage is a Florida flat fee MLS and full-service real estate company. We have a good pulse on the Florida market. The phone is once again very active with Realtors setting appointments for buyers in Orlando, Tampa, Miami and other Florida cities are busy as well.
There has been a flurry of deals that got done this past week. 5 for ADDvantage Plus, our contract-to-close flat fee MLS plan, and 3 from our basic flat fee MLS plan, MLS ADDvantage.

There are 5 reasons to list your Florida property using our ADDvantage Plus program.

First, this flat fee MLS listing looks and acts just like a full-service listing but the cost is $799 upfront and $500 at close. It saves sellers about 50% off a traditional listing. We take all calls, schedule all showings and negotiate all offers with you. More deals get done because when I negotiate with ‘fellow’ Realtors, the emotions stay on the sidelines and I go right after what my seller client wants. I use my 25 years of experience as a Florida real estate broker to get the most out of every offer.

Second, I believe with our 8:00am-8:00pm 7 day a week live phone support, we do a better job of answering the phone and scheduling appointments. This adds a professional touch and Realtors prefer working through another broker rather than dealing directly with a seller.

Third, our Street Smart ADDvantage Realtor eblasting program is included in the ADDvantage Plus plan. The seller must offer at least a 4% buyer’s agent commission to opt into Street Smart ADDvantage eblast. The eblast is sent to every Realtor within 35 miles of a Street Smart listing in Miami, Tampa, and Orlando or wherever you list your property. It is sent twice a month and is recognized as Florida’s most well-read Realtor-to-Realtor email.

Forth, I believe sellers benefit greatly when I do the negotiations. Not only should I get you a higher price for your home but better terms, as well. Contracts can be tricky and Realtors can be aggressive with self-represented sellers.

Fifth, all buyer leads from Realtor.com, Homes.com and other FSBO websites remain the sellers. Even though I handle all offers, sellers retain the right to sell themselves ‘by-owner’ and pay no commission.

As a note about physically being in Tampa Bay. All offers are handled by fax or email. My physical location does not interfere with the representation process. Even if there are ‘inspection related’ issues, one of my strengths happens to be my knowledge of construction and the ‘trades.’

Call us anytime, 1-877-232-9695 or visit our flat fee MLS Florida website.

 

 

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