Jul
25
2010
0

I like being a professional messenger, not a pretend Realtor CMA Superman. I feel my job is to provide guidance, not become a bear-market scrooge

When an offer comes in, you hope that the buyer’s agent is not wearing “CMA Cape” because this can often make your deal go the way of Kryptonite to Superman!

 I am Keith Gordon, a Tampa Bay Realtor and broker for the best known flat fee MLS listing service in Tampa, Florida, ADDvantage Real Estate. We are known as throughout Florida as GetMoreOffers.com.

I speak with  about many Realtors each day from Tampa, St. Pete and Clearwater about our ever changing real estate industry. Some Realtors get it and some haven’t a clue. I pretty much can tell which Realtors are “professional messengers” and the ones that are flying around Tampa pretending to be Realtor Super Heroes.
 

No truer words were ever spoken when I say, we (Realtors) are “professional messengers” not Realtor Superheroes.

When an offer comes in, you hope that the buyer’s agent is not wearing “CMA Cape” because this can often make your deal go the way of Kryptonite to Superman!

You want that buyer’s agent that has a keen eye on holding the “door of value” wide-open and let the buyer participate in the offer process. If your buyer’s agent starts justifying their low-ball offer based on their CMA (comparable market analysis) of every short-sale and bank property that has sold within 10 miles of the subject property without consideration of the facts that are not readily available such as NOT a short-sale, not a torn apart bank-owned, the subject home has a better kitchen with appliances, upgraded bathrooms and a newer roof and the buyer can close the deal in less 45 days, not 110 days like most short sales. 

You want a Realtor that shows homes and gives buyers the confidence to make an offer at market prices. A buyer’s agent that illustrates the reasons why it is OK to offer a reasonable amount. Since when does is a CMA (comparable market analysis) become the only supporting document to justify value and offer.

In an up-market, buyers paid crazy prices above listed prices competing for properties. Now that prices in Tampa Bay are at bargain prices, agents feel they need to justify their offers by becoming a CMA price hero.

Truth be know, all deals must get through an appraisal to close. It is the appraisal that ultimately determines whether or not the sales price needs to be re-negotiated. If the home doesn’t appraise out due to factors such as short-sales and bank-owed sales then it is up to the buyer and the seller to work out a compromise (with the help of the Realtors) and the buyer must ultimately determine how much one is willing to pay over an appraisal. 

I like being a professional messenger, not a pretend Realtor CMA Superman. I feel my job is to provide guidance, not become a bear-market scrooge.

Call any time for advice on selling your home. Whether you find yourself in a short-sale situation or just want to save money selling your Tampa home using our flat fee MLS listing plans.

ADDvantage offers flat fee MLS listings throughout Florida including Clearwater, Tampa, Oldsmar, St.Pete, Ozona, Davis Island, Treasure Island, Palm Harbor, Safety Harbor, Indian Rocks, Maderia Beach, Clearwater Beach, Pass-a-Grill and and just about every city in Florida.

We are known for our 8:00am-8:00pm 7 day a week customer and Realtor support expansive Internet marketing, best flat fee MLS listing software of any real estate company which is 100% electronic and a easy-to-use seller’s control panel that allows by owners to control every aspect of their MLS listing.

GetMoreOffers is a detailed oriented discount real estate. Our systems make selling real estate simple and efficient. Once a client, you will see who’s “hit” your listing, view Realtor feedback after each showing, see your buyer and Realtor leads, print property brochures, make listing changes 24/7 and more.

Read our flat fee MLS reviews.
1-727-942-2929 or 1-877-232-9695

Your MLS listing will be in the Mid Florida Regional MLS which covers from Orlando to Tampa and down to Venice.

Aug
15
2009
2

Pricing expertise to all my flat fee MLS Tampa clients on a daily basis

Nothing could be more important that pricing your Tampa Home accurately. Price it wrong and the buyers and Realtors will just ignore your listing or show it only as a comparison to buy another property.

I offer my clients free professional price coaching to help establish the right price for your Tampa home…That is, of course, if you need pricing help. Some sellers know where to price their property.

I am Keith Gordon and broker for Tampa Bay based ADDvantage® Real Estate Services. I am a flat fee MLS listing broker, a full-service broker and a member of GTAR and Mid-Florida Regional MLS as well as another 25 Florida boards.

I am passing my pricing expertise to all my flat fee MLS Tampa clients on a daily basis. I have developed a technique that is working to well in Tampa to sell our homes faster. I believe my pricing strategies will result in the maximum price for your home or condo. I recommend using my hybrid flat fee MLS listing plan called ADDvantage Success™ to accomplish this. This plan is like full-service but you pay only $699 upfront and $699 at close instead of a 3% listing commission.

Here’s how ADDvantage Success™ works. First, I (we) establish an MLS list price or just consult with you on the price that you have already determined. Once we list your home in the MLS, I assist you in fine tuning your price so we can achieve the maximum amount of Realtor showings.

Once the Realtors are showing your property on a regular basis, our feedback system collects valuable feedback information from Realtors after each showing. We use the feedback to adjust the price within range of buyers’ expectations. When unacceptable offers come, we use this price data as reference points. Our goal to find the sales price where buyers and Realtors want to make an offer. This strategy works because Realtors love to sell well-priced homes and earn the offered commission. Because appraisals are coming in low, you need a sale at a price that is within reach of an appraisal as well.

In a buyers market, I parallel leaving too much room to negotiate in your listing price to fishing for grouper in a lake. What a waste of time! My pricing methodology works well because once the sales price is refined to a point where we are confident we can get a buyer, I coach the buyer’s agents to bring their offers in at full-price. This works for them too because it gives them a defined mission.

My experience with Realtors (I am one too) and pricing homes in Florida runs deep as I have worked along side many sellers, buyers and Realtors in many different Florida cities for 27 years. When sellers use our concierge flat fee MLS listing plan ADDvantage Success™, it allows me negotiate for the sellers right through closing.

It also helps the buyer’s agents because they can close the deal faster. I also save the Realtor from wasting their time writing up low ball offers.

Part of my approach is to make the buyer’s agents trust me. They want to trust me because I help them bring their buyer to a price that my seller is willing to accept. It’s just a matter of time until some Realtor convinces some buyer that this home is a good value at the “listed price.” The Realtor doesn’t want to miss the deal either.

His technique saves time on the market and gets the job done faster. In the past five years, not one seller that I have worked with has made a mistake selling. Prices have been lower every month since 2005. Sellers want to sell and buyers want to buy but deals only get done at or near market values.

The flat fee MLS listing plan that I recommend to achieve this goal is ADDvantage Success™. It allows me to engage the Realtors and help the seller at a “full-service” level. I handle all Realtor calls, appointment setting, contract negotiations, inspections, issues and close the deal at your title company of choice.

ADDvantage Success™ is our most aggressive and success flat fee MLS plan in Florida. The cost is $699 upfront and $699 at close. Because our agents help sell the home as well, if we find the buyer, we waive the $699 at close fee.

Our program called “Agent Activate®” also helps you sell faster because we have the best qualified local agents working with us. The seller only pays one commission with ADDvantage Success usually 3%.

Call any time for questions or visit our ADDvantage Success™ website. ADDvantage Success™ is the way real estate should be…One commission for the buyer’s agent, great Internet marketing and hands on coaching.

1-877-232-9695    1-727 942 2929

Ps…we also have flat fee MLS listing plans starting at $179.

Feb
11
2009
0

Is March the best time to list my Tampa home flat fee MLS?

I am Keith Gordon, broker for Tampa flat fee MLS listing service ADDvantage®. This time of year the most popular question asked by sellers is when is the best time to list in the MLS? You want your MLS listing to be seen as “fresh” to the Realtors® but you don’t want to miss showing opportunities. The best answer to this question is “sellers have no control over when your buyer is going make you that offer that creates a deal.”

Like fishing, if you have no bait in the water you have no chance of catching your dinner. At ADDvantage®, we believe the best time to market your Tampa is everyday. Buyers will find their way through our endless array of Internet Marketing in google, craigslist, Vast, Homes.com, Realtor.com, MSN, AOL, Trulia and hundreds more sites.

Once the buyer prospect finds your home, we guarantee we will not miss an email request for a showing or a phone call. ADDvantage® is the only Florida discount MLS broker that answers their phone 12 hours a day 7 days a week. For that matter, no real estate company offers our level of phone support.

We have answered over 3,107 calls live over the past 12 months for our flat fee MLS Florida clients and 1,047 of those calls were answered after-hours. If the call can be converted into a showing, ADDvantage® will do it. We sell more Tampa homes as a result.

Unlike other industries where sales people are held accountable by their managers, Realtors® have no managers. They are 100% independent contractors. If they don’t answer their phone, the seller client misses a showing and they’ll never know it. This will never happen at ADDvantage®.

We have been through challenging markets since 2006. 2009 is no different. We are selling 26% of our Tampa flat fee MLS listed homes with an average “days on market” of 117 days.

This result would not be possible without our 8:00am-8:00pm 7 day a week live support.

List flat fee with the most reliable discount MLS broker in Florida…ADDvantage®.

1-877-232-9695 or 727-942-2929.

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