Tampa Home Owners Save on Average 65% in Real Estate Commissions when using our Flat fee MLS Listing Service

When an offer comes in, you hope that the buyer’s agent is not wearing “CMA Cape” because this can often make your deal go the way of Kryptonite to Superman!

 I am Keith Gordon, a Tampa Bay Realtor and broker for the best known flat fee MLS listing service in Tampa, Florida, ADDvantage Real Estate. We are known as throughout Florida as GetMoreOffers.com.

I speak with  about many Realtors each day from Tampa, St. Pete and Clearwater about our ever changing real estate industry. Some Realtors get it and some haven’t a clue. I pretty much can tell which Realtors are “professional messengers” and the ones that are flying around Tampa pretending to be Realtor Super Heroes.
 

No truer words were ever spoken when I say, we (Realtors) are “professional messengers” not Realtor Superheroes.

When an offer comes in, you hope that the buyer’s agent is not wearing “CMA Cape” because this can often make your deal go the way of Kryptonite to Superman!

You want that buyer’s agent that has a keen eye on holding the “door of value” wide-open and let the buyer participate in the offer process. If your buyer’s agent starts justifying their low-ball offer based on their CMA (comparable market analysis) of every short-sale and bank property that has sold within 10 miles of the subject property without consideration of the facts that are not readily available such as NOT a short-sale, not a torn apart bank-owned, the subject home has a better kitchen with appliances, upgraded bathrooms and a newer roof and the buyer can close the deal in less 45 days, not 110 days like most short sales. 

You want a Realtor that shows homes and gives buyers the confidence to make an offer at market prices. A buyer’s agent that illustrates the reasons why it is OK to offer a reasonable amount. Since when does is a CMA (comparable market analysis) become the only supporting document to justify value and offer.

In an up-market, buyers paid crazy prices above listed prices competing for properties. Now that prices in Tampa Bay are at bargain prices, agents feel they need to justify their offers by becoming a CMA price hero.

Truth be know, all deals must get through an appraisal to close. It is the appraisal that ultimately determines whether or not the sales price needs to be re-negotiated. If the home doesn’t appraise out due to factors such as short-sales and bank-owed sales then it is up to the buyer and the seller to work out a compromise (with the help of the Realtors) and the buyer must ultimately determine how much one is willing to pay over an appraisal. 

I like being a professional messenger, not a pretend Realtor CMA Superman. I feel my job is to provide guidance, not become a bear-market scrooge.

Call any time for advice on selling your home. Whether you find yourself in a short-sale situation or just want to save money selling your Tampa home using our flat fee MLS listing plans.

ADDvantage offers flat fee MLS listings throughout Florida including Clearwater, Tampa, Oldsmar, St.Pete, Ozona, Davis Island, Treasure Island, Palm Harbor, Safety Harbor, Indian Rocks, Maderia Beach, Clearwater Beach, Pass-a-Grill and and just about every city in Florida.

We are known for our 8:00am-8:00pm 7 day a week customer and Realtor support expansive Internet marketing, best flat fee MLS listing software of any real estate company which is 100% electronic and a easy-to-use seller’s control panel that allows by owners to control every aspect of their MLS listing.

GetMoreOffers is a detailed oriented discount real estate. Our systems make selling real estate simple and efficient. Once a client, you will see who’s “hit” your listing, view Realtor feedback after each showing, see your buyer and Realtor leads, print property brochures, make listing changes 24/7 and more.

Read our flat fee MLS reviews.
1-727-942-2929 or 1-877-232-9695

Your MLS listing will be in the Mid Florida Regional MLS which covers from Orlando to Tampa and down to Venice.

Flat Fee MLS listings are selling faster than new ones are being listed in Tampa

The Florida real estate market has changed over the past 5 months as buyers and sellers expectations of value are narrowing. I am Keith Gordon, broker and co-owner of a Tampa flat fee MLS listing and full-service discount real estate firm, ADDvanatge®.

Our inventory of available homes in Florida dropped 21% from March-May 2010, in part, due to the expiring tax credits and the overall narrowing of sellers and buyers expectations of value.

We have 2 levels of service at ADDvantage® for the cost conscience home seller. One plan is a traditional flat fee MLS listing where the seller represents themselves and the other is our full-service discount plan called ADDvantage Success where I represent the seller just like a traditional full-service agent would. The cost of ADDvantage Success is $699 up-front and 1/3 of 1% at close.

We do save Tampa, Florida home sellers an average 65% of commissions and have a reputation as being the most reliable discount real estate service in Florida.

We offers many helpful tools on our website for our flat fee MLS sellers to guide them through the process of selling a home without an traditional agent. We have spent the past 6 years building the most advanced and intuitive MLS discount listing platform enabling sellers to list, manage and sell a home without paying 6%.

One might think that this type of service is a “no-frills do-it-yourself and good luck” way of selling a home. To the contrary, ADDvantage® is actually a serviced based discount real estate company similar to a Charles Schwab. To us, it’s all about offering the best technology and service to our customers with our emphasis on cost savings and transparency.

Our concept of selling real estate in Florida is to present the seller with a marketing system backed by heavy customer service. We remain the only Florida flat fee MLS listing service or full-service real estate company that prides itself on never missing a showing opportunity as we are open for business at 8:00am each day and close at 8:00pm, 7 DAYS a WEEK! . All calls are answered live by professional MLS assistants and I am always available to assist as well.

Our customers are by owners, sellers who want full-service but are still interested in saving about 50% in commissions, builders, out-of-state Realtors that are selling property in Florida, in-state Realtors hat need to sell a property outside their MLS board coverage area and other professionals such as home inspectors, appraisers and others that are “in-the-know.” When a professional reads about what we do at ADDvantage®, they are impressed and they truly should be because what we do everyday is nothing short of an extraordinary effort to exceed our sellers expectations. We have hundreds of very satisfied Tampa flat fee MLS home sellers.

If you compare what ADDvantage® offers with our 100% electronic website (no faxing or emails), to our advanced Internet marketing and reliable customer service, you will agree we are hands down the best value of any Florida based flat fee MLS listing service.

Call us anytime, 1-877-232-9695 or 727-942-2929. Please read my latest helpful selling tips on appraisals and other relevant tips on selling real estate in Florida.

Tampa Bay by-owners are saving money by listing flat fee MLS…ADDvantage® now makes it simple to understand how flat fee listing works by watching our flat fee MLS videos.

727-942-2929

site: www.getmoreoffers.com

By owners in Florida are choosing ADDvantage® to list flat fee in the MLS because homeowners need every advantage when selling in today’s price driven real estate market as every penny counts these days!

ADDvantage® is a Florida based flat fee MLS listing service and we are direct members of 28 Florida Realtor associations from Tampa, St. Pete, Clearwater, Orlando, Florida Keys, Marco Island, Ocala, Jacksonville, Gainesville, Tallahassee, The Pan Handle, Bradenton, Naples, Ft. Myers, Ft. Lauderdale, Boca and just about every small city in between.

Flat fee MLS is growing in popularity because it saves sellers 50% in commissions without sacrificing service. We offer so much service at ADDvantage® and superior Internet marketing that it makes perfect sense to list your Florida home with the company that has earned your business.

In today’s price driven and Internet based market, sellers need an advantage when competing against short sales and REO/ bank owed properties. Things might not improve for at least 5 years. Lower sales commissions would be an excellent start and ADDvantage® will finish the job…Take a look at our Florida flat fee MLS sales statistics!

When listing flat fee MLS, Tampa by-owners only offer a commission to buyer’s agents. Our fee for a basic 9 month flat fee listing is $349 which includes a listing in GTAR, Mid-Florida Regional or Pasco Pinellas MLS. There is an advantage if you list through Mid-Florida MLS as that MLS is a conglomerate of MLS boards from Orlando to Tampa Bay and down to Venice.

With flat fee service, there is no binding contract, (view flat fee MLS listing agreement) you can cancel anytime with no fee or penalty and sell it yourself, by-owner, without having to pay any commission.

We also provide Internet marketing on hundreds of sites such as AOL, MSN, Homes.com, Realtor.com, Craigslist, getmoreoffers, Yahoo, the Bargain Network and many more.

Listing flat fee in the MLS with ADDvantage® is smart because it not only saves by-owners 50% in commissions but in this price driven market, the lower you list your property the more showings you will receive and ultimately more offers…our name is true as we do GetMoreOffers.com.

Our service commitment to our sellers makes ADDvantage® your best choice in Florida to list flat fee in the MLS. Our live phone support starts each day at 8:00am and ends at 8:00pm, 7 days a week. We are the only Florida discount real estate company or full-service to do this. ADDvantage® does this because we understand real estate is a sales business where each call is important to us as it could be your sale. We have done crazy phone support for six years now and continue to do so. We enjoy the best reputation in Florida of any full-service or discount real estate company because of it. When Realtors see our name they know what to expect when they call for us for showing instructions…Real-time live support 7 days a week!

We also give more control to every aspect of your listing because each seller has their own seller control panel.…So changing price, commissions, increasing marketing by using Street Smart ADDvantage® Realtor Eblast is all seamless, 100% on-line and electronic. No faxes, just clicks.

Even Realtors trust ADDvantage® to list their client’s listings when they need MLS coverage outside their primary MLS area because we cover the entire state. Home owners, investors, builders and REO all use ADDvantage®.

Contact us:

727-942-2929

site: www.getmoreoffers.com

The past 5 years, 12 hours a day, 7 days a week our company has answered our phone “live” servicing Tampa Realtors ®that have called ADDvantage® seeking showing instructions on our flat fee MLS listed properties.　

Our business approach has earned ADDvantage® of Florida a reputation with Realtors® that is impeccable. When they see our name in the MLS as the listing agent they remember us as the company that is always available.　

Our reputation adds value to all those Tampa by owners that choose to list flat fee with us. The reputation of the flat fee MLS service dictates how many Realtor® showings you will receive.　

Most flat fee MLS listing services in Florida answer their phone haphazardly and as a result have a bad reputation with full-service buyer’s agents. If they see a listing from a company that has dis-serviced them, they will most likely pass over it.　

Truth is full-service Realtors® don’t love discount MLS brokers because they see us as competition for listing. We don’t charge a listing commission which saves the by owner seller at least 50%. If Realtors® don’t love us, than we better do a good job making friends by servicing them. We have done that from 8:00am-8:00pm 7 days a week for 5 years in a row. We also blend in as a full-service real estate company as well because we do more than just “traditional” self-represented flat fee MLS listings at ADDvantage®.　

About 50% of our listing at ADDvantage® are hybrid-flat-fee-MLS listings where we represent the seller. We offer 2 such plans, one called ADDvantage Plus™ and the other ADDvantage Success™. The only difference between these 2 plans is with “Plus” the seller keeps all unrepresented buyer leads in an effort to sell the home themselves and pay no commission and with “Success” our local agents work all unrepresented buyers in an attempt to sell the home. With either plan, the seller only pays one buyer’s agent commission. With “Sucess”, the only question is who will be representing the buyer, our agent or an outside agent.　

Another consideration is ADDvantage Plus™ and ADDvantage Success™ listing are imputed into the MLS as “Exclusive Right of Sale Listings” which are the same as any full-service listing. Not Exclusive Agency” which is the listing type of our basic flat fee MLS plan MLS ADDvantage® which costs $349 and all other flat fee or limited service listings.　

“Plus” and “Success” listing improve our overall image in the real estate community because these listing mimic full-service listings in that we take all calls, schedule all showings and negotiate all offers right through closing. This saves 50% in commissions or teh seller possibly pays none with “Plus.”　

List your Tampa home with the company that has earned the trust of Tampa Bay Realtors, ADDvantage®.

727-942-2929

ADDvantage® is a Tampa’s By Owner, Flat Fee MLS, semi full-service and full-service real estate brokerage firm.

We have always pioneered the way to innovation in discount real estate. Our newest plan is called ADDvantage Success™.

ADDvantage Success™ is a unique blend of all our best features we have ever offered into one simple, yet effective, flat fee listing plan…And, you pay a low upfront flat rate price of $499.

Our Internet marketing package and service commitment is second to none…And, you only offer a commission to the buyer’s agent…NO LISTING COMMISSION!

ADDvantage Success™ brings the best of flat fee MLS and full service together. We offer powerful Internet marketing and we will post your listing on important sites such as Homes.com, Realtor.com, Zillow, MSN, Yahoo, Craigslist, Vast, Zillow, AOL, RSS feeds, IDX feeds and Oodle…Plus 100′s more sites that will you get more exposure and sell faster.

Highlights of ADDvantage Success™

• 9 month MLS listing in the Mid Florida Regional MLS or Greater Tampa Association of Realtors. You can cancel anytime with no fee, complications or strings attached.
• Agent Assure®…Because we answer our phone at ADDvantage® 7 days a week from 8:00am-8:00pm, you’ll never miss a Realtor® showing request. Agent Assure® is our concierge showing service where we schedule and confirm all showings for you so there is no need to speak with a Realtor®. Your customized showing instructions will be given to Realtors® and an email will be sent for your records. Agent Assure® is more professional than the seller scheduling the appointment. ($199 value, free with ADDvantage Success™)
• Feedback. Everyone wants to receive feedback from Realtors®. Our system automatically sends an email to each Realtor® 2 hours after they show requesting feedback and you’ll receive a copy by email. ($99 value, free with ADDvantage Success™)
• Agent Activate®…Local knowledge helps you sell faster and at a higher price. Our local Tampa agents know your home. They will act quickly to show and sell your home. If one of our agents is successful, we will REFUND the ADDvantage Success™ $499 up front fee at closing. Our Agent Activate® service ensures our best Tampa agents or local affiliates will work diligently with each buyer prospect. You pay only the offered buyer’s agent commission which is the same commission you are offering any agent (which is typically 3%). There is no listing commission. If our agent sells your home, they’ll work out all the details from contract to closing. We will pre-qualify buyers, show your home, write the offer as transaction brokers, negotiate the offer, work through and handle the inspection and inspection related negotiating, if any. As well…Assist with financing, work with your title company of choice or real estate attorney and complete the closing in a fast professional manor. Having an agent assist with negotiations often results in a higher sales price for you and less hassles.
• Broker Assist… Advice 7 days a week. Most offers will come from outside buyer’s agents, not from an ADDvantage® agent. If this occurs, our broker will consult, advise, review the contract, check for missing documents and assist in closing the transaction. Realtors® prefer our “broker Assist” over dealing directly with the seller because this facilitates their offer and enhances their changes of getting a deal done. There will be a transaction fee of $395 at close if this occurs. (A $799 value)
• Street Smart ADDvantage®…The most effective Realtor® eblast in Florida. Since 2005, ADDvantage® has been emailing Tampa Realtors® our high commission properties. The Street Smart ADDvantage® eblast is now the best read Realtor-to-Realtor email in Florida. It is reserved for those sellers offering a 4% or greater buyer’s agent commission. Every two weeks, our system sends most Tampa Realtors® that work or live within 35 miles of your property a copy of the Street Smart ADDvantage® report. (A $599 value, free with ADDvantage Success™)
• An Exclusive Right of Sale Listing in MLS…Better than Exclusive Agency. At times, limited service listing (a.k.a “flat fee MLS”) are not shown because Realtors® possibly consider them more work as compared with full-service. While illegal to do so, this does happen. But, the cost savings to sellers from listing flat fee far outweighs any possible lost showings. But, with ADDvantage Success™, we have solved this dilemma by using an Exclusive Right of Sale Listing, NOT an Exclusive Agency (limited service).
• Realtor.com Showcase…25 Pictures on Realtor.com. The best listing in Realtor.com is a “showcase” listing.” This upgrade will allow for a 2400 character property description and 25 pictures. If you have a Virtual Tour, it will be posted there as well…And, on getmoreoffers.com and Homes.com. ($49 value, free with ADDvantage Success™)

ADDvantage, a Tampa based flat fee MLS listing service, now offers by owner MLS sellers home warranties through Old Republic.

Listing in the MLS flat fee is growing more popular every day and ADDvantage is leading the way to create new marketing ideas that help sell listings faster. By offering a home warranty to buyers, a flat fee MLS Tampa homeowner will garner more attention to their MLS listing without paying for the home warranty premium until that property closes. The cost is about $400.

This is one of those situations where it is better to reap the benefits now for an item that you will likely be paying for anyway in the future. That is of course, if you sell. And if you don’t, it’s free!

Most buyer’s agents in Tampa will request that the seller purchase a home warranty and make this request when they presenting an offer. By advertising in the MLS and other FSBO websites that your home comes with a warranty, it conveys the message that your home has more value.

According to a Gallup poll, 79% of both buyers and sellers rate home warranties as one of the most important considerations when buying or selling a home.

The ADDvantage Real Estate Network offers 4 flat fee MLS listing plans in Tampa.

Call us anytime…We are here 8:00am-8:00pm 7 days a week. 1-877-232-9695.

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If 2,900 Realtor calls or buyers requests for showings went unanswered over a period of 12 months would that hurt your chances of selling your Tampa home?

At ADDvantage, we have answered 2,900 calls live over the past year for our Florida flat fee MLS clients. 1,000 of these calls have come after-hours. Every single call was handled professionally, recorded in our seller’s account, an email sent to our seller, a link sent to the interested party to your Tampa MLS listing at ADDvantage and a detailed description of the call was included in that email.

If the caller was a Realtor, we get their Florida real estate license number confirming they are truly Realtors and send them permission by email to deal directly with you. We include your phone numbers just in case they miss place them. If a seller chooses ADDvantage Plus, our contract-to-close plan, we do not send permission to Realtors to deal with the seller because we represent sellers in this hybrid-full-service flat fee plan.

This 8:00am-8:00pm 7 days a week phone concierge service at ADDvantage is guaranteed in our ADDvantage flat fee MLS Listing Agreement. It is a part of our service commitment to all our flat fee MLS sellers. This is also one of the reasons why we charge a bit more for a listing in the MLS with ADDvantage.

Paying attention to the phone ethic is a critical detail to being successful selling by owner MLS in Florida. The flat fee MLS broker is the gatekeeper of sales leads for the by owner MLS seller. I know that most flat fee websites say all leads and calls comes right to you so having great phone support is unnecessary. Well, they are misleading the public because they can’t and won’t commit to any posted or guaranteed hours of phone support. Truth…flat fee MLS seller’s phone numbers are published in the MLS under Realtor remarks. But, the listing broker of record (ADDvantage or whoever is listing the property in the MLS) phone number is also listed in the MLS. Since 1913, Realtors, by a code of ethics, have always called this listing broker to get showing instructions and negotiate all offers. Realtors, by this same code, cannot deal directly with the seller without the expressed permission from the listing broker. This is why the listing broker receives so many calls from Realtors. It is also the reason why ADDvantage gives Realtors our expressed permission in an email that they can deal directly with our seller clients.

In Realtor.com, the biggest real estate website in the word, the sellers contact information is not permitted. All these buyer leads go to the listing broker. Make sure the listing agreement that you sign with a flat fee broker clearly states that all buyer leads belong to the seller, not the broker.

When you list flat rate MLS through ADDvantage, all buyer leads are yours to work so you can sell ‘by owner’ and not pay any commission. If a Realtor sells your home, you pay just that Realtor a commission which you establish during the sign up process. Typically, flat fee MLS sellers offer between 2-3%.

Some by owner MLS sellers offer more commissions to Realtors (buyer agents) to garner more attention. We offer a flat fee listing program called Street Smart ADDvantage that sends 12,000 emails to all Tampa Bay Realtors twice a month informing them of your higher than average commission. The Street Smart ADDvantage eblast is Florida best-read Realtor-to-Realtor email.

Our basic flat fee MLS listing program is $349 for a 9 month listing in any Florida MLS. Street Smart ADDvantage at $599 and ADDvantage Plus cost $799 and $500 at close. ADDvantage Plus, our contract-to-close plan, includes Street Smart Eblast marketing as long as you offer a 4% buyer’s agent commission.

Call us anytime, 1-877-232-9695

There are 5 reasons to list your Florida property using our ADDvantage Plus program.

First, this flat fee MLS listing looks and acts just like a full-service listing but the cost is $799 upfront and $500 at close. It saves sellers about 50% off a traditional listing. We take all calls, schedule all showings and negotiate all offers with you. More deals get done because when I negotiate with ‘fellow’ Realtors, the emotions stay on the sidelines and I go right after what my seller client wants. I use my 25 years of experience as a Florida real estate broker to get the most out of every offer.

Second, I believe with our 8:00am-8:00pm 7 day a week live phone support, we do a better job of answering the phone and scheduling appointments. This adds a professional touch and Realtors prefer working through another broker rather than dealing directly with a seller.

Third, our Street Smart ADDvantage Realtor eblasting program is included in the ADDvantage Plus plan. The seller must offer at least a 4% buyer’s agent commission to opt into Street Smart ADDvantage eblast. The eblast is sent to every Realtor within 35 miles of a Street Smart listing in Miami, Tampa, and Orlando or wherever you list your property. It is sent twice a month and is recognized as Florida’s most well-read Realtor-to-Realtor email.

Forth, I believe sellers benefit greatly when I do the negotiations. Not only should I get you a higher price for your home but better terms, as well. Contracts can be tricky and Realtors can be aggressive with self-represented sellers.

Fifth, all buyer leads from Realtor.com, Homes.com and other FSBO websites remain the sellers. Even though I handle all offers, sellers retain the right to sell themselves ‘by-owner’ and pay no commission.

As a note about physically being in Tampa Bay. All offers are handled by fax or email. My physical location does not interfere with the representation process. Even if there are ‘inspection related’ issues, one of my strengths happens to be my knowledge of construction and the ‘trades.’

Call us anytime, 1-877-232-9695 or visit our flat fee MLS Florida website.