Tampa Home Owners Save on Average 65% in Real Estate Commissions when using our Flat fee MLS Listing Service

When an offer comes in, you hope that the buyer’s agent is not wearing “CMA Cape” because this can often make your deal go the way of Kryptonite to Superman!

 I am Keith Gordon, a Tampa Bay Realtor and broker for the best known flat fee MLS listing service in Tampa, Florida, ADDvantage Real Estate. We are known as throughout Florida as GetMoreOffers.com.

I speak with  about many Realtors each day from Tampa, St. Pete and Clearwater about our ever changing real estate industry. Some Realtors get it and some haven’t a clue. I pretty much can tell which Realtors are “professional messengers” and the ones that are flying around Tampa pretending to be Realtor Super Heroes.
 

No truer words were ever spoken when I say, we (Realtors) are “professional messengers” not Realtor Superheroes.

When an offer comes in, you hope that the buyer’s agent is not wearing “CMA Cape” because this can often make your deal go the way of Kryptonite to Superman!

You want that buyer’s agent that has a keen eye on holding the “door of value” wide-open and let the buyer participate in the offer process. If your buyer’s agent starts justifying their low-ball offer based on their CMA (comparable market analysis) of every short-sale and bank property that has sold within 10 miles of the subject property without consideration of the facts that are not readily available such as NOT a short-sale, not a torn apart bank-owned, the subject home has a better kitchen with appliances, upgraded bathrooms and a newer roof and the buyer can close the deal in less 45 days, not 110 days like most short sales. 

You want a Realtor that shows homes and gives buyers the confidence to make an offer at market prices. A buyer’s agent that illustrates the reasons why it is OK to offer a reasonable amount. Since when does is a CMA (comparable market analysis) become the only supporting document to justify value and offer.

In an up-market, buyers paid crazy prices above listed prices competing for properties. Now that prices in Tampa Bay are at bargain prices, agents feel they need to justify their offers by becoming a CMA price hero.

Truth be know, all deals must get through an appraisal to close. It is the appraisal that ultimately determines whether or not the sales price needs to be re-negotiated. If the home doesn’t appraise out due to factors such as short-sales and bank-owed sales then it is up to the buyer and the seller to work out a compromise (with the help of the Realtors) and the buyer must ultimately determine how much one is willing to pay over an appraisal. 

I like being a professional messenger, not a pretend Realtor CMA Superman. I feel my job is to provide guidance, not become a bear-market scrooge.

Call any time for advice on selling your home. Whether you find yourself in a short-sale situation or just want to save money selling your Tampa home using our flat fee MLS listing plans.

ADDvantage offers flat fee MLS listings throughout Florida including Clearwater, Tampa, Oldsmar, St.Pete, Ozona, Davis Island, Treasure Island, Palm Harbor, Safety Harbor, Indian Rocks, Maderia Beach, Clearwater Beach, Pass-a-Grill and and just about every city in Florida.

We are known for our 8:00am-8:00pm 7 day a week customer and Realtor support expansive Internet marketing, best flat fee MLS listing software of any real estate company which is 100% electronic and a easy-to-use seller’s control panel that allows by owners to control every aspect of their MLS listing.

GetMoreOffers is a detailed oriented discount real estate. Our systems make selling real estate simple and efficient. Once a client, you will see who’s “hit” your listing, view Realtor feedback after each showing, see your buyer and Realtor leads, print property brochures, make listing changes 24/7 and more.

Read our flat fee MLS reviews.
1-727-942-2929 or 1-877-232-9695

Your MLS listing will be in the Mid Florida Regional MLS which covers from Orlando to Tampa and down to Venice.

Tampa Bay by-owners are saving money by listing flat fee MLS…ADDvantage® now makes it simple to understand how flat fee listing works by watching our flat fee MLS videos.

727-942-2929

site: www.getmoreoffers.com

By owners in Florida are choosing ADDvantage® to list flat fee in the MLS because homeowners need every advantage when selling in today’s price driven real estate market as every penny counts these days!

ADDvantage® is a Florida based flat fee MLS listing service and we are direct members of 28 Florida Realtor associations from Tampa, St. Pete, Clearwater, Orlando, Florida Keys, Marco Island, Ocala, Jacksonville, Gainesville, Tallahassee, The Pan Handle, Bradenton, Naples, Ft. Myers, Ft. Lauderdale, Boca and just about every small city in between.

Flat fee MLS is growing in popularity because it saves sellers 50% in commissions without sacrificing service. We offer so much service at ADDvantage® and superior Internet marketing that it makes perfect sense to list your Florida home with the company that has earned your business.

In today’s price driven and Internet based market, sellers need an advantage when competing against short sales and REO/ bank owed properties. Things might not improve for at least 5 years. Lower sales commissions would be an excellent start and ADDvantage® will finish the job…Take a look at our Florida flat fee MLS sales statistics!

When listing flat fee MLS, Tampa by-owners only offer a commission to buyer’s agents. Our fee for a basic 9 month flat fee listing is $349 which includes a listing in GTAR, Mid-Florida Regional or Pasco Pinellas MLS. There is an advantage if you list through Mid-Florida MLS as that MLS is a conglomerate of MLS boards from Orlando to Tampa Bay and down to Venice.

With flat fee service, there is no binding contract, (view flat fee MLS listing agreement) you can cancel anytime with no fee or penalty and sell it yourself, by-owner, without having to pay any commission.

We also provide Internet marketing on hundreds of sites such as AOL, MSN, Homes.com, Realtor.com, Craigslist, getmoreoffers, Yahoo, the Bargain Network and many more.

Listing flat fee in the MLS with ADDvantage® is smart because it not only saves by-owners 50% in commissions but in this price driven market, the lower you list your property the more showings you will receive and ultimately more offers…our name is true as we do GetMoreOffers.com.

Our service commitment to our sellers makes ADDvantage® your best choice in Florida to list flat fee in the MLS. Our live phone support starts each day at 8:00am and ends at 8:00pm, 7 days a week. We are the only Florida discount real estate company or full-service to do this. ADDvantage® does this because we understand real estate is a sales business where each call is important to us as it could be your sale. We have done crazy phone support for six years now and continue to do so. We enjoy the best reputation in Florida of any full-service or discount real estate company because of it. When Realtors see our name they know what to expect when they call for us for showing instructions…Real-time live support 7 days a week!

We also give more control to every aspect of your listing because each seller has their own seller control panel.…So changing price, commissions, increasing marketing by using Street Smart ADDvantage® Realtor Eblast is all seamless, 100% on-line and electronic. No faxes, just clicks.

Even Realtors trust ADDvantage® to list their client’s listings when they need MLS coverage outside their primary MLS area because we cover the entire state. Home owners, investors, builders and REO all use ADDvantage®.

Contact us:

727-942-2929

site: www.getmoreoffers.com

Nothing could be more important that pricing your Tampa Home accurately. Price it wrong and the buyers and Realtors will just ignore your listing or show it only as a comparison to buy another property.

I offer my clients free professional price coaching to help establish the right price for your Tampa home…That is, of course, if you need pricing help. Some sellers know where to price their property.

I am Keith Gordon and broker for Tampa Bay based ADDvantage® Real Estate Services. I am a flat fee MLS listing broker, a full-service broker and a member of GTAR and Mid-Florida Regional MLS as well as another 25 Florida boards.

I am passing my pricing expertise to all my flat fee MLS Tampa clients on a daily basis. I have developed a technique that is working to well in Tampa to sell our homes faster. I believe my pricing strategies will result in the maximum price for your home or condo. I recommend using my hybrid flat fee MLS listing plan called ADDvantage Success™ to accomplish this. This plan is like full-service but you pay only $699 upfront and $699 at close instead of a 3% listing commission.

Here’s how ADDvantage Success™ works. First, I (we) establish an MLS list price or just consult with you on the price that you have already determined. Once we list your home in the MLS, I assist you in fine tuning your price so we can achieve the maximum amount of Realtor showings.

Once the Realtors are showing your property on a regular basis, our feedback system collects valuable feedback information from Realtors after each showing. We use the feedback to adjust the price within range of buyers’ expectations. When unacceptable offers come, we use this price data as reference points. Our goal to find the sales price where buyers and Realtors want to make an offer. This strategy works because Realtors love to sell well-priced homes and earn the offered commission. Because appraisals are coming in low, you need a sale at a price that is within reach of an appraisal as well.

In a buyers market, I parallel leaving too much room to negotiate in your listing price to fishing for grouper in a lake. What a waste of time! My pricing methodology works well because once the sales price is refined to a point where we are confident we can get a buyer, I coach the buyer’s agents to bring their offers in at full-price. This works for them too because it gives them a defined mission.

My experience with Realtors (I am one too) and pricing homes in Florida runs deep as I have worked along side many sellers, buyers and Realtors in many different Florida cities for 27 years. When sellers use our concierge flat fee MLS listing plan ADDvantage Success™, it allows me negotiate for the sellers right through closing.

It also helps the buyer’s agents because they can close the deal faster. I also save the Realtor from wasting their time writing up low ball offers.

Part of my approach is to make the buyer’s agents trust me. They want to trust me because I help them bring their buyer to a price that my seller is willing to accept. It’s just a matter of time until some Realtor convinces some buyer that this home is a good value at the “listed price.” The Realtor doesn’t want to miss the deal either.

His technique saves time on the market and gets the job done faster. In the past five years, not one seller that I have worked with has made a mistake selling. Prices have been lower every month since 2005. Sellers want to sell and buyers want to buy but deals only get done at or near market values.

The flat fee MLS listing plan that I recommend to achieve this goal is ADDvantage Success™. It allows me to engage the Realtors and help the seller at a “full-service” level. I handle all Realtor calls, appointment setting, contract negotiations, inspections, issues and close the deal at your title company of choice.

ADDvantage Success™ is our most aggressive and success flat fee MLS plan in Florida. The cost is $699 upfront and $699 at close. Because our agents help sell the home as well, if we find the buyer, we waive the $699 at close fee.

Our program called “Agent Activate®” also helps you sell faster because we have the best qualified local agents working with us. The seller only pays one commission with ADDvantage Success usually 3%.

Call any time for questions or visit our ADDvantage Success™ website. ADDvantage Success™ is the way real estate should be…One commission for the buyer’s agent, great Internet marketing and hands on coaching.

1-877-232-9695    1-727 942 2929

Ps…we also have flat fee MLS listing plans starting at $179.

ADDvantage® has been offering discount real estate MLS listings, “flat fee MLS,” in Florida since 2005. We have consistently held over 250 flat fee MLS listings in various Florida MLS boards so we have an excellent pulse on the entire Florida real estate market.

The call volume this past 3 weeks has exceeded any other point in time by 200%. These callers are unrepresented buyers, Realtors® requesting showing instructions and sellers asking questions about our flat fee MLS listing services.

While this spike in interest does not mean we have seen the bottom of the real estate market, nor does it mean prices will rise, but rather it means the perception held buy buyers is that real estate in Florida is a bargain…And, they are correct!

If you don’t need to sell now, it would be better to wait until 2012 or 2013 as prices should be higher by then. But, of course, if you need to sell now, do it and re-buy later this year or next and catch the next wave up in prices.

If you have to sell now, try to sell by owner using flat fee MLS marketing. When you list in the MLS flat fee with ADDvantage®, you have a 23% chance of selling by owner and a 77% chance of being sold through a Tampa Bay Realtor®. The reason so many by owners sell with no Realtor® involved at ADDvantage® is because we give all buyer leads (ones with no Realtor® attached…Leads from sources such as Realtor.com, Homes.com and our site getmoreoffers.com) to you.

Buyer leads are very valuable. Not all flat fee MLS listing services in Florida do this. You MUST read their listing agreement carefully.

We offer 4 flat fee MLS listings plans that enable you to pay just the buyer’s agent commission (no listing commission). Our basic plan is $349…Your phone number will be published in the MLS, not in Realtor.com (no seller info allowed) and this is our most popular “self-represented” way to sell.

The next level up is Street Smart ADDvantage®. To use the plan, the buyer’s agent commission must be 4% or greater. This plan is based around offering a higher-than-average buyer agent commission. We get the message to the Realtors® through an eblast system we developed in 2005. It sends emails to all Tampa Realtors within 35 miles of your property twice per month. This Realtor® eblast marketing is very successful. Realtors® read it because it’s all about the money. When they click your link in the email, they are directed right to your flat fee MLS listing at getmoreoffers.com. Our website tracks all hits so you will see the results. Street Smart ADDvantage® is $599 and includes Realtor.com showcase and World Properties.

The top plan at ADDvantage® is ADDvantage Plus™. It is $799 and $500 at close. This is not your average bargain…It is truly the best value of any real estate service in Florida. It comes with 100% contract-to-close representation from me (26 years experience), Agent Assure® (where we answer all calls for you and schedule all showings), Street Smart ADDvantage® (if you offer 4% buyer’s agent commission), Realtor.com Showcase, World Properties, Homes.com premium and a metal custom yard sign. All you do is show the home or set a lock box.

ADDvantage’s slogan is “Real Estate By Your Rules®” for a reason…We are all about the seller…And, we are the only real estate company in Tampa that answers their phone 7 days a week 8:00am-8:00pm.

1-877-232-9695 or 727-942-2929

If 2,900 Realtor calls or buyers requests for showings went unanswered over a period of 12 months would that hurt your chances of selling your Tampa home?

At ADDvantage, we have answered 2,900 calls live over the past year for our Florida flat fee MLS clients. 1,000 of these calls have come after-hours. Every single call was handled professionally, recorded in our seller’s account, an email sent to our seller, a link sent to the interested party to your Tampa MLS listing at ADDvantage and a detailed description of the call was included in that email.

If the caller was a Realtor, we get their Florida real estate license number confirming they are truly Realtors and send them permission by email to deal directly with you. We include your phone numbers just in case they miss place them. If a seller chooses ADDvantage Plus, our contract-to-close plan, we do not send permission to Realtors to deal with the seller because we represent sellers in this hybrid-full-service flat fee plan.

This 8:00am-8:00pm 7 days a week phone concierge service at ADDvantage is guaranteed in our ADDvantage flat fee MLS Listing Agreement. It is a part of our service commitment to all our flat fee MLS sellers. This is also one of the reasons why we charge a bit more for a listing in the MLS with ADDvantage.

Paying attention to the phone ethic is a critical detail to being successful selling by owner MLS in Florida. The flat fee MLS broker is the gatekeeper of sales leads for the by owner MLS seller. I know that most flat fee websites say all leads and calls comes right to you so having great phone support is unnecessary. Well, they are misleading the public because they can’t and won’t commit to any posted or guaranteed hours of phone support. Truth…flat fee MLS seller’s phone numbers are published in the MLS under Realtor remarks. But, the listing broker of record (ADDvantage or whoever is listing the property in the MLS) phone number is also listed in the MLS. Since 1913, Realtors, by a code of ethics, have always called this listing broker to get showing instructions and negotiate all offers. Realtors, by this same code, cannot deal directly with the seller without the expressed permission from the listing broker. This is why the listing broker receives so many calls from Realtors. It is also the reason why ADDvantage gives Realtors our expressed permission in an email that they can deal directly with our seller clients.

In Realtor.com, the biggest real estate website in the word, the sellers contact information is not permitted. All these buyer leads go to the listing broker. Make sure the listing agreement that you sign with a flat fee broker clearly states that all buyer leads belong to the seller, not the broker.

When you list flat rate MLS through ADDvantage, all buyer leads are yours to work so you can sell ‘by owner’ and not pay any commission. If a Realtor sells your home, you pay just that Realtor a commission which you establish during the sign up process. Typically, flat fee MLS sellers offer between 2-3%.

Some by owner MLS sellers offer more commissions to Realtors (buyer agents) to garner more attention. We offer a flat fee listing program called Street Smart ADDvantage that sends 12,000 emails to all Tampa Bay Realtors twice a month informing them of your higher than average commission. The Street Smart ADDvantage eblast is Florida best-read Realtor-to-Realtor email.

Our basic flat fee MLS listing program is $349 for a 9 month listing in any Florida MLS. Street Smart ADDvantage at $599 and ADDvantage Plus cost $799 and $500 at close. ADDvantage Plus, our contract-to-close plan, includes Street Smart Eblast marketing as long as you offer a 4% buyer’s agent commission.

Call us anytime, 1-877-232-9695