Jun
13
2009
2

Why our reputation we have built over the past 5 years helps you get more Realtors® showings

The past 5 years, 12 hours a day, 7 days a week our company has answered our phone “live” servicing Tampa Realtors ®that have called ADDvantage® seeking showing instructions on our flat fee MLS listed properties. 

Our business approach has earned ADDvantage® of Florida a reputation with Realtors® that is impeccable. When they see our name in the MLS as the listing agent they remember us as the company that is always available. 

Our reputation adds value to all those Tampa by owners that choose to list flat fee with us. The reputation of the flat fee MLS service dictates how many Realtor® showings you will receive. 

Most flat fee MLS listing services in Florida answer their phone haphazardly and as a result have a bad reputation with full-service buyer’s agents. If they see a listing from a company that has dis-serviced them, they will most likely pass over it. 

Truth is full-service Realtors® don’t love discount MLS brokers because they see us as competition for listing. We don’t charge a listing commission which saves the by owner seller at least 50%. If Realtors® don’t love us, than we better do a good job making friends by servicing them. We have done that from 8:00am-8:00pm 7 days a week for 5 years in a row. We also blend in as a full-service real estate company as well because we do more than just “traditional” self-represented flat fee MLS listings at ADDvantage®. 

About 50% of our listing at ADDvantage® are hybrid-flat-fee-MLS listings where we represent the seller. We offer 2 such plans, one called ADDvantage Plus™ and the other ADDvantage Success™. The only difference between these 2 plans is with “Plus” the seller keeps all unrepresented buyer leads in an effort to sell the home themselves and pay no commission and with “Success” our local agents work all unrepresented buyers in an attempt to sell the home. With either plan, the seller only pays one buyer’s agent commission. With “Sucess”, the only question is who will be representing the buyer, our agent or an outside agent. 

Another consideration is ADDvantage Plus™ and ADDvantage Success™ listing are imputed into the MLS as “Exclusive Right of Sale Listings” which are the same as any full-service listing. Not Exclusive Agency” which is the listing type of our basic flat fee MLS plan MLS ADDvantage® which costs $349 and all other flat fee or limited service listings. 

“Plus” and “Success” listing improve our overall image in the real estate community because these listing mimic full-service listings in that we take all calls, schedule all showings and negotiate all offers right through closing. This saves 50% in commissions or teh seller possibly pays none with “Plus.” 

List your Tampa home with the company that has earned the trust of Tampa Bay Realtors, ADDvantage®.

727-942-2929

Mar
01
2009
3

Since February 10, buyers are everywhere….Is this a turning point for Tampa and the rest of Florida?

ADDvantage® has been offering discount real estate MLS listings, “flat fee MLS,” in Florida since 2005. We have consistently held over 250 flat fee MLS listings in various Florida MLS boards so we have an excellent pulse on the entire Florida real estate market.

The call volume this past 3 weeks has exceeded any other point in time by 200%. These callers are unrepresented buyers, Realtors® requesting showing instructions and sellers asking questions about our flat fee MLS listing services.

While this spike in interest does not mean we have seen the bottom of the real estate market, nor does it mean prices will rise, but rather it means the perception held buy buyers is that real estate in Florida is a bargain…And, they are correct!

If you don’t need to sell now, it would be better to wait until 2012 or 2013 as prices should be higher by then. But, of course, if you need to sell now, do it and re-buy later this year or next and catch the next wave up in prices.

If you have to sell now, try to sell by owner using flat fee MLS marketing. When you list in the MLS flat fee with ADDvantage®, you have a 23% chance of selling by owner and a 77% chance of being sold through a Tampa Bay Realtor®. The reason so many by owners sell with no Realtor® involved at ADDvantage® is because we give all buyer leads (ones with no Realtor® attached…Leads from sources such as Realtor.com, Homes.com and our site getmoreoffers.com) to you.

Buyer leads are very valuable. Not all flat fee MLS listing services in Florida do this. You MUST read their listing agreement carefully.

We offer 4 flat fee MLS listings plans that enable you to pay just the buyer’s agent commission (no listing commission). Our basic plan is $349…Your phone number will be published in the MLS, not in Realtor.com (no seller info allowed) and this is our most popular “self-represented” way to sell.

The next level up is Street Smart ADDvantage®. To use the plan, the buyer’s agent commission must be 4% or greater. This plan is based around offering a higher-than-average buyer agent commission. We get the message to the Realtors® through an eblast system we developed in 2005. It sends emails to all Tampa Realtors within 35 miles of your property twice per month. This Realtor® eblast marketing is very successful. Realtors® read it because it’s all about the money. When they click your link in the email, they are directed right to your flat fee MLS listing at getmoreoffers.com. Our website tracks all hits so you will see the results. Street Smart ADDvantage® is $599 and includes Realtor.com showcase and World Properties.

The top plan at ADDvantage® is ADDvantage Plus™. It is $799 and $500 at close. This is not your average bargain…It is truly the best value of any real estate service in Florida. It comes with 100% contract-to-close representation from me (26 years experience), Agent Assure® (where we answer all calls for you and schedule all showings), Street Smart ADDvantage® (if you offer 4% buyer’s agent commission), Realtor.com Showcase, World Properties, Homes.com premium and a metal custom yard sign. All you do is show the home or set a lock box.

ADDvantage’s slogan is “Real Estate By Your Rules®” for a reason…We are all about the seller…And, we are the only real estate company in Tampa that answers their phone 7 days a week 8:00am-8:00pm.

1-877-232-9695 or 727-942-2929

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