Tampa Home Owners Save on Average 65% in Real Estate Commissions when using our Flat fee MLS Listing Service

Nothing could be more important that pricing your Tampa Home accurately. Price it wrong and the buyers and Realtors will just ignore your listing or show it only as a comparison to buy another property.

I offer my clients free professional price coaching to help establish the right price for your Tampa home…That is, of course, if you need pricing help. Some sellers know where to price their property.

I am Keith Gordon and broker for Tampa Bay based ADDvantage® Real Estate Services. I am a flat fee MLS listing broker, a full-service broker and a member of GTAR and Mid-Florida Regional MLS as well as another 25 Florida boards.

I am passing my pricing expertise to all my flat fee MLS Tampa clients on a daily basis. I have developed a technique that is working to well in Tampa to sell our homes faster. I believe my pricing strategies will result in the maximum price for your home or condo. I recommend using my hybrid flat fee MLS listing plan called ADDvantage Success™ to accomplish this. This plan is like full-service but you pay only $699 upfront and $699 at close instead of a 3% listing commission.

Here’s how ADDvantage Success™ works. First, I (we) establish an MLS list price or just consult with you on the price that you have already determined. Once we list your home in the MLS, I assist you in fine tuning your price so we can achieve the maximum amount of Realtor showings.

Once the Realtors are showing your property on a regular basis, our feedback system collects valuable feedback information from Realtors after each showing. We use the feedback to adjust the price within range of buyers’ expectations. When unacceptable offers come, we use this price data as reference points. Our goal to find the sales price where buyers and Realtors want to make an offer. This strategy works because Realtors love to sell well-priced homes and earn the offered commission. Because appraisals are coming in low, you need a sale at a price that is within reach of an appraisal as well.

In a buyers market, I parallel leaving too much room to negotiate in your listing price to fishing for grouper in a lake. What a waste of time! My pricing methodology works well because once the sales price is refined to a point where we are confident we can get a buyer, I coach the buyer’s agents to bring their offers in at full-price. This works for them too because it gives them a defined mission.

My experience with Realtors (I am one too) and pricing homes in Florida runs deep as I have worked along side many sellers, buyers and Realtors in many different Florida cities for 27 years. When sellers use our concierge flat fee MLS listing plan ADDvantage Success™, it allows me negotiate for the sellers right through closing.

It also helps the buyer’s agents because they can close the deal faster. I also save the Realtor from wasting their time writing up low ball offers.

Part of my approach is to make the buyer’s agents trust me. They want to trust me because I help them bring their buyer to a price that my seller is willing to accept. It’s just a matter of time until some Realtor convinces some buyer that this home is a good value at the “listed price.” The Realtor doesn’t want to miss the deal either.

His technique saves time on the market and gets the job done faster. In the past five years, not one seller that I have worked with has made a mistake selling. Prices have been lower every month since 2005. Sellers want to sell and buyers want to buy but deals only get done at or near market values.

The flat fee MLS listing plan that I recommend to achieve this goal is ADDvantage Success™. It allows me to engage the Realtors and help the seller at a “full-service” level. I handle all Realtor calls, appointment setting, contract negotiations, inspections, issues and close the deal at your title company of choice.

ADDvantage Success™ is our most aggressive and success flat fee MLS plan in Florida. The cost is $699 upfront and $699 at close. Because our agents help sell the home as well, if we find the buyer, we waive the $699 at close fee.

Our program called “Agent Activate®” also helps you sell faster because we have the best qualified local agents working with us. The seller only pays one commission with ADDvantage Success usually 3%.

Call any time for questions or visit our ADDvantage Success™ website. ADDvantage Success™ is the way real estate should be…One commission for the buyer’s agent, great Internet marketing and hands on coaching.

1-877-232-9695    1-727 942 2929

Ps…we also have flat fee MLS listing plans starting at $179.

ADDvantage® is a Tampa’s By Owner, Flat Fee MLS, semi full-service and full-service real estate brokerage firm.

We have always pioneered the way to innovation in discount real estate. Our newest plan is called ADDvantage Success™.

ADDvantage Success™ is a unique blend of all our best features we have ever offered into one simple, yet effective, flat fee listing plan…And, you pay a low upfront flat rate price of $499.

Our Internet marketing package and service commitment is second to none…And, you only offer a commission to the buyer’s agent…NO LISTING COMMISSION!

ADDvantage Success™ brings the best of flat fee MLS and full service together. We offer powerful Internet marketing and we will post your listing on important sites such as Homes.com, Realtor.com, Zillow, MSN, Yahoo, Craigslist, Vast, Zillow, AOL, RSS feeds, IDX feeds and Oodle…Plus 100′s more sites that will you get more exposure and sell faster.

Highlights of ADDvantage Success™

• 9 month MLS listing in the Mid Florida Regional MLS or Greater Tampa Association of Realtors. You can cancel anytime with no fee, complications or strings attached.
• Agent Assure®…Because we answer our phone at ADDvantage® 7 days a week from 8:00am-8:00pm, you’ll never miss a Realtor® showing request. Agent Assure® is our concierge showing service where we schedule and confirm all showings for you so there is no need to speak with a Realtor®. Your customized showing instructions will be given to Realtors® and an email will be sent for your records. Agent Assure® is more professional than the seller scheduling the appointment. ($199 value, free with ADDvantage Success™)
• Feedback. Everyone wants to receive feedback from Realtors®. Our system automatically sends an email to each Realtor® 2 hours after they show requesting feedback and you’ll receive a copy by email. ($99 value, free with ADDvantage Success™)
• Agent Activate®…Local knowledge helps you sell faster and at a higher price. Our local Tampa agents know your home. They will act quickly to show and sell your home. If one of our agents is successful, we will REFUND the ADDvantage Success™ $499 up front fee at closing. Our Agent Activate® service ensures our best Tampa agents or local affiliates will work diligently with each buyer prospect. You pay only the offered buyer’s agent commission which is the same commission you are offering any agent (which is typically 3%). There is no listing commission. If our agent sells your home, they’ll work out all the details from contract to closing. We will pre-qualify buyers, show your home, write the offer as transaction brokers, negotiate the offer, work through and handle the inspection and inspection related negotiating, if any. As well…Assist with financing, work with your title company of choice or real estate attorney and complete the closing in a fast professional manor. Having an agent assist with negotiations often results in a higher sales price for you and less hassles.
• Broker Assist… Advice 7 days a week. Most offers will come from outside buyer’s agents, not from an ADDvantage® agent. If this occurs, our broker will consult, advise, review the contract, check for missing documents and assist in closing the transaction. Realtors® prefer our “broker Assist” over dealing directly with the seller because this facilitates their offer and enhances their changes of getting a deal done. There will be a transaction fee of $395 at close if this occurs. (A $799 value)
• Street Smart ADDvantage®…The most effective Realtor® eblast in Florida. Since 2005, ADDvantage® has been emailing Tampa Realtors® our high commission properties. The Street Smart ADDvantage® eblast is now the best read Realtor-to-Realtor email in Florida. It is reserved for those sellers offering a 4% or greater buyer’s agent commission. Every two weeks, our system sends most Tampa Realtors® that work or live within 35 miles of your property a copy of the Street Smart ADDvantage® report. (A $599 value, free with ADDvantage Success™)
• An Exclusive Right of Sale Listing in MLS…Better than Exclusive Agency. At times, limited service listing (a.k.a “flat fee MLS”) are not shown because Realtors® possibly consider them more work as compared with full-service. While illegal to do so, this does happen. But, the cost savings to sellers from listing flat fee far outweighs any possible lost showings. But, with ADDvantage Success™, we have solved this dilemma by using an Exclusive Right of Sale Listing, NOT an Exclusive Agency (limited service).
• Realtor.com Showcase…25 Pictures on Realtor.com. The best listing in Realtor.com is a “showcase” listing.” This upgrade will allow for a 2400 character property description and 25 pictures. If you have a Virtual Tour, it will be posted there as well…And, on getmoreoffers.com and Homes.com. ($49 value, free with ADDvantage Success™)

I am Keith Gordon, broker for Tampa flat fee MLS listing service ADDvantage®. This time of year the most popular question asked by sellers is when is the best time to list in the MLS? You want your MLS listing to be seen as “fresh” to the Realtors® but you don’t want to miss showing opportunities. The best answer to this question is “sellers have no control over when your buyer is going make you that offer that creates a deal.”

Like fishing, if you have no bait in the water you have no chance of catching your dinner. At ADDvantage®, we believe the best time to market your Tampa is everyday. Buyers will find their way through our endless array of Internet Marketing in google, craigslist, Vast, Homes.com, Realtor.com, MSN, AOL, Trulia and hundreds more sites.

Once the buyer prospect finds your home, we guarantee we will not miss an email request for a showing or a phone call. ADDvantage® is the only Florida discount MLS broker that answers their phone 12 hours a day 7 days a week. For that matter, no real estate company offers our level of phone support.

We have answered over 3,107 calls live over the past 12 months for our flat fee MLS Florida clients and 1,047 of those calls were answered after-hours. If the call can be converted into a showing, ADDvantage® will do it. We sell more Tampa homes as a result.

Unlike other industries where sales people are held accountable by their managers, Realtors® have no managers. They are 100% independent contractors. If they don’t answer their phone, the seller client misses a showing and they’ll never know it. This will never happen at ADDvantage®.

We have been through challenging markets since 2006. 2009 is no different. We are selling 26% of our Tampa flat fee MLS listed homes with an average “days on market” of 117 days.

This result would not be possible without our 8:00am-8:00pm 7 day a week live support.

List flat fee with the most reliable discount MLS broker in Florida…ADDvantage®.

1-877-232-9695 or 727-942-2929.

If 2,900 Realtor calls or buyers requests for showings went unanswered over a period of 12 months would that hurt your chances of selling your Tampa home?

At ADDvantage, we have answered 2,900 calls live over the past year for our Florida flat fee MLS clients. 1,000 of these calls have come after-hours. Every single call was handled professionally, recorded in our seller’s account, an email sent to our seller, a link sent to the interested party to your Tampa MLS listing at ADDvantage and a detailed description of the call was included in that email.

If the caller was a Realtor, we get their Florida real estate license number confirming they are truly Realtors and send them permission by email to deal directly with you. We include your phone numbers just in case they miss place them. If a seller chooses ADDvantage Plus, our contract-to-close plan, we do not send permission to Realtors to deal with the seller because we represent sellers in this hybrid-full-service flat fee plan.

This 8:00am-8:00pm 7 days a week phone concierge service at ADDvantage is guaranteed in our ADDvantage flat fee MLS Listing Agreement. It is a part of our service commitment to all our flat fee MLS sellers. This is also one of the reasons why we charge a bit more for a listing in the MLS with ADDvantage.

Paying attention to the phone ethic is a critical detail to being successful selling by owner MLS in Florida. The flat fee MLS broker is the gatekeeper of sales leads for the by owner MLS seller. I know that most flat fee websites say all leads and calls comes right to you so having great phone support is unnecessary. Well, they are misleading the public because they can’t and won’t commit to any posted or guaranteed hours of phone support. Truth…flat fee MLS seller’s phone numbers are published in the MLS under Realtor remarks. But, the listing broker of record (ADDvantage or whoever is listing the property in the MLS) phone number is also listed in the MLS. Since 1913, Realtors, by a code of ethics, have always called this listing broker to get showing instructions and negotiate all offers. Realtors, by this same code, cannot deal directly with the seller without the expressed permission from the listing broker. This is why the listing broker receives so many calls from Realtors. It is also the reason why ADDvantage gives Realtors our expressed permission in an email that they can deal directly with our seller clients.

In Realtor.com, the biggest real estate website in the word, the sellers contact information is not permitted. All these buyer leads go to the listing broker. Make sure the listing agreement that you sign with a flat fee broker clearly states that all buyer leads belong to the seller, not the broker.

When you list flat rate MLS through ADDvantage, all buyer leads are yours to work so you can sell ‘by owner’ and not pay any commission. If a Realtor sells your home, you pay just that Realtor a commission which you establish during the sign up process. Typically, flat fee MLS sellers offer between 2-3%.

Some by owner MLS sellers offer more commissions to Realtors (buyer agents) to garner more attention. We offer a flat fee listing program called Street Smart ADDvantage that sends 12,000 emails to all Tampa Bay Realtors twice a month informing them of your higher than average commission. The Street Smart ADDvantage eblast is Florida best-read Realtor-to-Realtor email.

Our basic flat fee MLS listing program is $349 for a 9 month listing in any Florida MLS. Street Smart ADDvantage at $599 and ADDvantage Plus cost $799 and $500 at close. ADDvantage Plus, our contract-to-close plan, includes Street Smart Eblast marketing as long as you offer a 4% buyer’s agent commission.

Call us anytime, 1-877-232-9695