Tampa Home Owners Save on Average 65% in Real Estate Commissions when using our Flat fee MLS Listing Service

Nothing could be more important that pricing your Tampa Home accurately. Price it wrong and the buyers and Realtors will just ignore your listing or show it only as a comparison to buy another property.

I offer my clients free professional price coaching to help establish the right price for your Tampa home…That is, of course, if you need pricing help. Some sellers know where to price their property.

I am Keith Gordon and broker for Tampa Bay based ADDvantage® Real Estate Services. I am a flat fee MLS listing broker, a full-service broker and a member of GTAR and Mid-Florida Regional MLS as well as another 25 Florida boards.

I am passing my pricing expertise to all my flat fee MLS Tampa clients on a daily basis. I have developed a technique that is working to well in Tampa to sell our homes faster. I believe my pricing strategies will result in the maximum price for your home or condo. I recommend using my hybrid flat fee MLS listing plan called ADDvantage Success™ to accomplish this. This plan is like full-service but you pay only $699 upfront and $699 at close instead of a 3% listing commission.

Here’s how ADDvantage Success™ works. First, I (we) establish an MLS list price or just consult with you on the price that you have already determined. Once we list your home in the MLS, I assist you in fine tuning your price so we can achieve the maximum amount of Realtor showings.

Once the Realtors are showing your property on a regular basis, our feedback system collects valuable feedback information from Realtors after each showing. We use the feedback to adjust the price within range of buyers’ expectations. When unacceptable offers come, we use this price data as reference points. Our goal to find the sales price where buyers and Realtors want to make an offer. This strategy works because Realtors love to sell well-priced homes and earn the offered commission. Because appraisals are coming in low, you need a sale at a price that is within reach of an appraisal as well.

In a buyers market, I parallel leaving too much room to negotiate in your listing price to fishing for grouper in a lake. What a waste of time! My pricing methodology works well because once the sales price is refined to a point where we are confident we can get a buyer, I coach the buyer’s agents to bring their offers in at full-price. This works for them too because it gives them a defined mission.

My experience with Realtors (I am one too) and pricing homes in Florida runs deep as I have worked along side many sellers, buyers and Realtors in many different Florida cities for 27 years. When sellers use our concierge flat fee MLS listing plan ADDvantage Success™, it allows me negotiate for the sellers right through closing.

It also helps the buyer’s agents because they can close the deal faster. I also save the Realtor from wasting their time writing up low ball offers.

Part of my approach is to make the buyer’s agents trust me. They want to trust me because I help them bring their buyer to a price that my seller is willing to accept. It’s just a matter of time until some Realtor convinces some buyer that this home is a good value at the “listed price.” The Realtor doesn’t want to miss the deal either.

His technique saves time on the market and gets the job done faster. In the past five years, not one seller that I have worked with has made a mistake selling. Prices have been lower every month since 2005. Sellers want to sell and buyers want to buy but deals only get done at or near market values.

The flat fee MLS listing plan that I recommend to achieve this goal is ADDvantage Success™. It allows me to engage the Realtors and help the seller at a “full-service” level. I handle all Realtor calls, appointment setting, contract negotiations, inspections, issues and close the deal at your title company of choice.

ADDvantage Success™ is our most aggressive and success flat fee MLS plan in Florida. The cost is $699 upfront and $699 at close. Because our agents help sell the home as well, if we find the buyer, we waive the $699 at close fee.

Our program called “Agent Activate®” also helps you sell faster because we have the best qualified local agents working with us. The seller only pays one commission with ADDvantage Success usually 3%.

Call any time for questions or visit our ADDvantage Success™ website. ADDvantage Success™ is the way real estate should be…One commission for the buyer’s agent, great Internet marketing and hands on coaching.

1-877-232-9695    1-727 942 2929

Ps…we also have flat fee MLS listing plans starting at $179.

Is selling a home using flat fee MLS just a matter of finding the cheapest flat fee MLS website and off you go?

Did you know that 90% of the websites that you see are NOT even members of GTAR (Greater Tampa Association of Realtors) or MFR (Mid-Florida Regional MLS).

Do you know that 99% of all flat fee MLS services in Florida do not offer live 8:00am-8:00pm phone support? You might say, who needs this type of service anyway because all calls come to me!

I am Keith Gordon, broker for flat fee MLS Tampa firm ADDvantage®. There’s a reason why we are the most respected and trusted flat fee MLS listing firm in Tampa and it starts with three things we do better than anyone else.　

1) Buyer leads and how they are handled is one area that Tampa sellers do not fully understand. Our policy with regard to buyer leads from Realtor.com and other sites has been effective since we started ADDvantage® in 2005. Once a buyer lead finds its way to ADDvantage®, it is promptly forwarded to our sellers in real time 7 days a week from 8:00am-8:00pm. Over a typical week, we handle over 300 calls from buyers and Realtors®. On a typical weekend, we handle over 40 calls. This level of service is unheard of in the real estate industry. Between these hours, all calls and emails are handled “live” by one of our ADDvantage® staff members. Each email or call is transcribes into an email and forwarded to you. Our relentless attention to this and other important details has earned ADDvantage® the best reputation in all Florida for delivering the most reliable and trusted flat fee MLS service.

2) The next often misunderstood part of listing flat fee in the MLS is Realtor.com and IDX. Most Tampa by owners do not fully understand Realtor.com and IDX feeds and why should they. The fact is Realtor.com does not allow any seller contact information or the word “FSBO” to be published. Only the listing broker’s phone number and name can appear. Every Realtor® website such as c21, ColdwellBanker.com and remax.com receive their MLS listing data directly from Realtor.com through the IDX feed. Sellers, therefore, must implicitly trust their flat fee MLS broker to professionally handle buyer leads and calls that come to the broker.

3) Another area that concerns many sellers is “Offers.” Sellers would prefer their offers from Realtors® to going directly to them and not through the flat fee broker. At ADDvantage®, we facilitate all offers by forwarding them directly to our sellers from 8:00am-8:00pm 7 days. We then call and notify each seller when an offer has been forwarded by email. In our 5 years of being in business we have never mishandled an offer or lost a deal because of our incompetence. Most offers do come through ADDvantage® as Realtors® often stand by industry protocol and prefer that the “listing broker” initially receive the offer and then forward the offer to the “self-represented” seller. Once the seller has the offer, the buyer’s agent and seller negotiate the offer to its conclusion. By the way, it is clearly stated in the MLS to call seller directly for all showings and the seller’s phone number is published.

Trust remains an issue when money is involved. Tampa home owners that do choose ADDvantage® to sell using flat fee MLS will soon believe it is possible to trust a flat rate MLS service, receive excellent service and still save 50% on the cost of selling a home vs. a traditional listing. Many of our sellers (27%) pay no commission at all because they have sold without a Realtor®. ADDvantage® has earned our reputation as Tampa’s most trusted and hardest working flat fee MLS broker because we consistently deliver more offers, more buyer leads and Realtor® feedback on each showings. We offer this level of service 7 days a week from 8:00am-8:00pm for 5 years in a row.

We offer 5 flat fee MLS plans. This blog was focused on our standard “self-representation” flat fee MLS plan called MLS ADDvantage®. But, we also offer 2 flat fee plans that are very similar to full-service in that we handle all calls and negotiate all offers right through closing. These 2 plans are called ADDvantage Success™ and ADDvantage Plus™. The only difference between them is with ADDvantage Success™, our local agents have the right to sell your home using the buyer leads that come our way while ADDvantage Plus™ is “contract-to-close representation” while the seller retains all buyer leads. If you have questions about which flat rate plan is best suited for you, call us anytime 1-877-232-9695 or visit our website at getmoreoffers.com.

ADDvantage® is a Tampa’s By Owner, Flat Fee MLS, semi full-service and full-service real estate brokerage firm.

We have always pioneered the way to innovation in discount real estate. Our newest plan is called ADDvantage Success™.

ADDvantage Success™ is a unique blend of all our best features we have ever offered into one simple, yet effective, flat fee listing plan…And, you pay a low upfront flat rate price of $499.

Our Internet marketing package and service commitment is second to none…And, you only offer a commission to the buyer’s agent…NO LISTING COMMISSION!

ADDvantage Success™ brings the best of flat fee MLS and full service together. We offer powerful Internet marketing and we will post your listing on important sites such as Homes.com, Realtor.com, Zillow, MSN, Yahoo, Craigslist, Vast, Zillow, AOL, RSS feeds, IDX feeds and Oodle…Plus 100′s more sites that will you get more exposure and sell faster.

Highlights of ADDvantage Success™

• 9 month MLS listing in the Mid Florida Regional MLS or Greater Tampa Association of Realtors. You can cancel anytime with no fee, complications or strings attached.
• Agent Assure®…Because we answer our phone at ADDvantage® 7 days a week from 8:00am-8:00pm, you’ll never miss a Realtor® showing request. Agent Assure® is our concierge showing service where we schedule and confirm all showings for you so there is no need to speak with a Realtor®. Your customized showing instructions will be given to Realtors® and an email will be sent for your records. Agent Assure® is more professional than the seller scheduling the appointment. ($199 value, free with ADDvantage Success™)
• Feedback. Everyone wants to receive feedback from Realtors®. Our system automatically sends an email to each Realtor® 2 hours after they show requesting feedback and you’ll receive a copy by email. ($99 value, free with ADDvantage Success™)
• Agent Activate®…Local knowledge helps you sell faster and at a higher price. Our local Tampa agents know your home. They will act quickly to show and sell your home. If one of our agents is successful, we will REFUND the ADDvantage Success™ $499 up front fee at closing. Our Agent Activate® service ensures our best Tampa agents or local affiliates will work diligently with each buyer prospect. You pay only the offered buyer’s agent commission which is the same commission you are offering any agent (which is typically 3%). There is no listing commission. If our agent sells your home, they’ll work out all the details from contract to closing. We will pre-qualify buyers, show your home, write the offer as transaction brokers, negotiate the offer, work through and handle the inspection and inspection related negotiating, if any. As well…Assist with financing, work with your title company of choice or real estate attorney and complete the closing in a fast professional manor. Having an agent assist with negotiations often results in a higher sales price for you and less hassles.
• Broker Assist… Advice 7 days a week. Most offers will come from outside buyer’s agents, not from an ADDvantage® agent. If this occurs, our broker will consult, advise, review the contract, check for missing documents and assist in closing the transaction. Realtors® prefer our “broker Assist” over dealing directly with the seller because this facilitates their offer and enhances their changes of getting a deal done. There will be a transaction fee of $395 at close if this occurs. (A $799 value)
• Street Smart ADDvantage®…The most effective Realtor® eblast in Florida. Since 2005, ADDvantage® has been emailing Tampa Realtors® our high commission properties. The Street Smart ADDvantage® eblast is now the best read Realtor-to-Realtor email in Florida. It is reserved for those sellers offering a 4% or greater buyer’s agent commission. Every two weeks, our system sends most Tampa Realtors® that work or live within 35 miles of your property a copy of the Street Smart ADDvantage® report. (A $599 value, free with ADDvantage Success™)
• An Exclusive Right of Sale Listing in MLS…Better than Exclusive Agency. At times, limited service listing (a.k.a “flat fee MLS”) are not shown because Realtors® possibly consider them more work as compared with full-service. While illegal to do so, this does happen. But, the cost savings to sellers from listing flat fee far outweighs any possible lost showings. But, with ADDvantage Success™, we have solved this dilemma by using an Exclusive Right of Sale Listing, NOT an Exclusive Agency (limited service).
• Realtor.com Showcase…25 Pictures on Realtor.com. The best listing in Realtor.com is a “showcase” listing.” This upgrade will allow for a 2400 character property description and 25 pictures. If you have a Virtual Tour, it will be posted there as well…And, on getmoreoffers.com and Homes.com. ($49 value, free with ADDvantage Success™)